The Business Profile page provides a central overview of your organisation's key information and performance. Tourism operators can quickly access essential management functions, such as product listings and team management, ensuring critical business data is readily accessible.
Accessing this feature
To access your Business Profile:
Go to My Business.
This will direct you to the dedicated profile page for your organisation, displaying all relevant information and management tools.
How to use it
Upon accessing the Business Profile page, you will encounter a structured layout designed for clarity and ease of information retrieval.
Hero Section
The top section of the page features a prominent hero banner with a distinctive gradient background, using a teal and tourism-primary colour palette. This area establishes the branding context for your organisation’s profile. Within this hero section, the following elements are displayed:
Organisation Logo: Your organisation's logo is prominently displayed, typically rendered at a size of 24x24 pixels or 32x32 pixels, depending on its aspect ratio and available space. This logo is pulled from your organisation’s profile data.
Business Name (H1): The official name of your business is presented as the primary heading (H1), ensuring immediate recognition and acting as the main identifier for the page. This data is sourced via the GET /api/organisations/{orgId} endpoint.
Business Type Badge: A badge indicating your business type (e.g., "Tour Operator", "Accommodation Provider") is displayed adjacent to or below the business name. This classification helps users quickly understand the nature of your operations.
Contact Details: Essential contact information is presented clearly:
City/State: The geographical location of your primary business operations.
Phone: Your business contact number. This field is interactive, typically formatted as a clickable tel: link, allowing users to initiate a call directly from their device.
Website: Your official business website URL. This is presented as an external link, enabling direct navigation to your public web presence.
"Preview Public Profile" Button: A call-to-action button labelled Preview Public Profile is provided. Clicking this button will go to your organisation's public-facing profile page, allowing you to review how your business appears to potential customers and partners.
Stats Display
Below the hero section, a dedicated area presents four key performance indicator (KPI) cards. These cards offer a quick, numerical overview of critical aspects of your business. Each card is designed for readability and, where applicable, provides direct navigation to related management sections. The data for these stats cards is dynamically fetched from various API endpoints, ensuring up-to-date information. For instance, GET /api/organisations/{orgId}/products contributes to the Products Listed count, and GET /api/organisations/{orgId}/staff-members populates the Team Members count. The four stat cards are:
Products Listed:
Description: This card displays the total number of tourism products currently listed and active under your organisation.
Action: Clicking this card will go to the Products Management page.
Purpose: Provides a quick count of your active product inventory and a direct pathway to manage them.
Team Members:
Description: This card indicates the total number of staff members associated with your organisation who have accounts and are linked to your business profile.
Action: Clicking this card will go to the Staff Management tab within your Organisation Settings.
Purpose: Offers an immediate overview of your team size and quick access to manage user roles and access.
Linked Experiences Count:
Description: This card displays the number of external or partner experiences that have been successfully linked to your organisation’s profile or experiences. This count is derived from an analysis of connections established through the GET /api/experiences endpoint.
Action: This card primarily serves as an informational display. It does not provide a direct navigation link within the current implementation, but indicates the extent of your network and integration.
Purpose: Highlights the reach and interconnectedness of your business within the broader tourism network.
Best Experience Match Percentage:
Description: This card presents a percentage score indicating the quality or relevance of the match between your organisation's offerings and potential experience opportunities identified by similarity matching algorithms. This metric is crucial for understanding how well your experiences align with market demand or specific curated experiences.
Action: This card is an informational display and does not provide a direct navigation link.
Purpose: Provides a data-driven insight into the potential for your experiences to be featured or recommended in specific experience bundles or itineraries, using sophisticated matching capabilities.
My Experiences Section
The "My Experiences" section provides a dynamic visual representation of your listed tourism experiences, offering an immediate overview and direct actions for management. This section is designed to showcase your offerings efficiently, allowing for quick review and modification.
Experience Grid Display
Up to six of your most recently updated or featured experiences are displayed in a responsive grid layout. Each experience is represented by an individual experience card, containing key information:
Experience Image: A primary image associated with the experience, providing a visual identifier.
Experience Name: The official name of the tourism experience (e.g., "Sydney Harbour Bridge Climb").
Description: A concise summary or snippet of the experience's description, allowing for quick comprehension of its offering.
Category Badge: A badge indicating the experience's primary category (e.g., "Adventure", "Culture", "Accommodation").
Actions Per Experience
Each experience card within the grid includes two interactive buttons:
"View" Button: Clicking this button will go to the detailed public profile page for that specific experience, allowing you to see how it appears to guests.
"Edit" Button: Clicking this button will direct you to the experience editing interface, where you can modify all aspects of the experience's details, pricing, availability, and media.
"Add Experience" Button
Located within this section, an Add Experience button provides a clear call-to-action for expanding your experience offerings.
Action: Clicking this button will go to Tourism Products > New.
Purpose: Streamlines the process of adding new tourism experiences to your profile.
Empty State
In the event that your organisation currently has no experiences listed, the "My Experiences" section will display an empty state message. This message typically encourages you to start populating your experience inventory and features a prominent button:
"Add Your First Experience" Button: This button serves the same function as the Add Experience button described above, directing you to the experience creation interface.
Purpose: Guides new organisations or those yet to list experiences to the correct starting point for experience management.
The experience data displayed in this section is sourced primarily from the GET /api/organisations/{orgId}/products endpoint, ensuring that the information is current and reflective of your live experience catalogue.
Quick Actions
The "Quick Actions" section provides a set of highly accessible buttons, each linking directly to a frequently used management area. These actions are designed to minimise navigation steps for common administrative tasks. The four quick action buttons and their respective destinations are:
Manage Experiences:
Description: This button provides a direct link to the comprehensive experience management dashboard, where you can view, edit, add, or archive all your listed tourism experiences.
Route: Go to Tourism Products.
Purpose: Centralised access to all experience-related operations.
Manage Team:
Description: Clicking this button will take you to the staff management interface within your organisation's settings. Here, you can invite new team members, manage user roles, and adjust permissions.
Route: Go to Team.
Purpose: Efficiently administer your team.
Edit Profile:
Description: This button goes to the profile editing section of your organisation's settings, allowing you to update core business information, contact details, branding elements, and other public-facing data.
Route: Go to My Business.
Purpose: Maintain accurate and up-to-date business information.
Public Page:
Description: This button provides a direct link to your organisation's public profile page, as it appears to external users and potential guests. This is the same destination as the Preview Public Profile button in the hero section.
Route: /org/{id} (where {id} is your unique organisation identifier)
Purpose: Quickly review your public brand presence.
ATDW Integration
Launchpad incorporates integration with the Australian Tourism Data Warehouse (ATDW) to streamline data population and enhance the visibility of tourism operators. This integration significantly reduces manual data entry and ensures consistency across various platforms.
How ATDW Populates Data:
When an organisation is linked to an ATDW listing, specific data fields on the Business Profile page and associated experience listings can be automatically populated or cross-referenced.
atdwProductId and atdwProducts Array: Your organisation's profile can store an atdwProductId , which is the unique identifier for your primary listing within the ATDW system. Additionally, an atdwProducts array may be associated with your organisation, containing identifiers for individual experiences you have listed on ATDW. These identifiers are crucial for Launchpad to fetch and synchronise relevant data.
Data Synchronisation: Information such as your business name, type, contact details (phone, website), and sometimes even descriptions or images for your experiences, can be pulled directly from your ATDW listing. This ensures that your profile reflects the information you maintain within ATDW, reducing discrepancies and saving time. For experiences, if an ATDW experience is linked, its name, description, category, and images might be pre-filled, or a direct link to the ATDW listing might be displayed.
Benefits:
Reduced Manual Entry: Minimises the effort required to set up your profile and experiences.
Data Consistency: Ensures that your business information is uniform across Launchpad and ATDW-connected platforms.
Enhanced Reach: Using ATDW data can improve the discoverability of your experiences and organisation within the broader tourism ecosystem.
While ATDW integration automates much of the initial data population, users retain the ability to refine and add Launchpad-specific details to their profiles and experiences, ensuring a tailored presence. The system uses API calls to ATDW to fetch and update this information, typically on a scheduled basis or upon user-initialised synchronisation requests.
Editing Your Business Profile
Maintaining an accurate and comprehensive business profile is paramount for effective engagement within Launchpad and for presenting your organisation professionally to the public. The Business Profile page provides direct access to the editing interface.
To edit your business profile:
Go to the "Quick Actions" section on the Business Profile page.
Click the Edit Profile button.
This will direct you to the Organisation Settings page, specifically the "Profile" tab. On this page, you can modify various aspects of your business, including:
Core Business Details: Update your organisation's name, legal entity, and ABN.
Contact Information: Adjust your primary phone number, email address, and physical address.
Branding: Upload or change your organisation logo and hero images.
Descriptions: Refine your business description and public-facing narratives.
Social Media Links: Add or update links to your social media profiles.
ATDW Integration Settings: Manage your ATDW product ID and synchronisation preferences.
Regularly reviewing and updating your business profile ensures that all information presented remains current and accurate.
Troubleshooting: Organisation Not Visible
If you go to /my-business and do not see your organisation's profile, or if the page indicates that no organisation is associated with your account, it suggests a potential configuration issue or an incomplete setup.
Resolution Steps:
Return to Dashboard: First, go back to the main Launchpad dashboard.
Verify Organisation Linkage: Check if your user account is correctly linked to an organisation. This is a prerequisite for accessing the Business Profile.
Contact Support: If you have recently registered or believe your account should be linked to an existing organisation but it is not appearing, please contact Launchpad support. Provide your user ID and the name of the organisation you expect to see.
Technical Note: The Business Profile page relies on the GET /api/users/{userId} endpoint to determine the organisation associated with the logged-in user. If this API call does not return a valid orgId or if the subsequent GET /api/organisations/{orgId} call fails, the page will not be able to render your business profile correctly. In such cases, the system typically redirects to the dashboard or displays an appropriate error message to guide the user. Ensure your user account is properly configured and assigned to an organisation.
Related Features
The Business Profile page is interconnected with several other key features, providing a holistic management experience. These related features offer more granular control and detailed information for various aspects of your business.
Organisation Settings
The Organisation Settings section is the central hub for managing all administrative aspects of your business.
Connection: The Edit Profile and Manage Team quick actions on the Business Profile page directly link to specific tabs within Organisation Settings ( ?tab=profile and ?tab=staff respectively).
Functionality: This area allows for comprehensive management of your business profile, user accounts, roles, permissions, billing, and integration settings (including ATDW).
Experiences Management
The dedicated Experiences Management section provides a detailed interface for overseeing all your tourism experiences.
Route: Go to Tourism Products.
Connection: The Products Listed stat card and the Manage Experiences quick action on the Business Profile page both lead to this section. The "My Experiences" section also provides direct View and Edit links for individual experiences.
Functionality: Here, you can create new experiences, edit existing ones in detail, manage pricing, availability, media assets, categories, and review experience performance.
Team Management
Team Management, accessible via the Organisation Settings, is crucial for collaborating.
Route: Go to Team.
Connection: The Team Members stat card and the Manage Team quick action on the Business Profile page link directly to this tab.
Functionality: This feature enables you to invite new staff members, assign specific roles (e.g., Administrator, Editor), modify user permissions, and manage overall team access.
Connected Regions
While not a direct navigation point from the Business Profile, the ConnectedRegions component mentioned in the code analysis indicates a capability for your organisation to be associated with specific geographical regions. This feature is often managed within Organisation Settings or experience-specific configurations.
Purpose: This allows for geographical filtering and targeting of your experiences, enhancing discoverability for users searching within particular areas. It underpins location-based services and regional tourism initiatives.
By using these interconnected features, Launchpad provides a powerful and integrated platform for tourism operators to manage their business, promote their experiences, and engage with the wider tourism ecosystem. The Business Profile page serves as the intuitive entry point to this comprehensive suite of tools.
Tips
Regularly update your business profile to ensure accuracy.
Use high-quality images for your logo and experiences.
Keep your contact information current.
Link your ATDW account for streamlined data management.
Need help?
For further assistance, contact us at [email protected]