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Program Management

Program Management allows you to organise, showcase, and manage the experiences your tourism business offers. By creating and updating programs, you can present your tours, activities, and packages in a way that attracts more guests and streamlines...

Hayden Zammit Meaney avatar
Written by Hayden Zammit Meaney
Updated over 2 months ago

G'day there! We're so glad you're here, and we're super excited to help you get the most out of Tourism Accelerator. This guide is all about managing your amazing programs and experiences – it's a fantastic way to showcase what you offer and make it easy for your guests to book.

⭐ Requires: Premium, Enterprise

What This Does

Hello there! Think of the "Manage Programs" guide as your personal toolkit for organising, showcasing, and selling all the wonderful experiences your tourism business offers. This is where you bring your tours, activities, workshops, or packages to life on our platform.

In simple terms, this feature lets you:

  • Create new programs: Design and list every unique experience you want to offer.

  • Update existing programs: Easily tweak details, change prices, add fresh photos, or adjust availability whenever you need to.

  • Keep everything organised: Have all your offerings neatly categorised and accessible in one central place.

  • Streamline bookings: Make sure your programs are ready for your customers to find and book with ease.

It's all about making your amazing experiences easy for visitors to find, fall in love with, and book directly. When your programs are well-presented and up-to-date, it helps attract more guests and keeps your business thriving!

How to Get There

Don't worry, finding your way to the "Manage Programs" section is super simple!

  1. First things first, make sure you're logged into your Tourism Accelerator Launchpad.

  2. Once you're on your main dashboard (that's your Launchpad home screen!), look for the main navigation menu. It's usually located on the left side of your screen.

  3. You'll want to find and click on 'Programs'.

  4. Then, a sub-menu will pop up – go ahead and click on 'Manage Programs'.

And just like that, you'll be right where you need to be! You can also bookmark this direct link for quick access: https://launchpad.tourismaccelerator.com.au/programs/manage

Step-by-Step Guide

Alright, let's walk through how to create or update a program. It's a straightforward process, and we'll be here to guide you every step of the way!

Creating a Brand New Program

Let me show you how to add a fantastic new experience to your offerings:

  1. Start a New Program: Once you're on the "Manage Programs" page, look for the big, friendly button that says 'Add New Program' or 'Create Program'. Go ahead and click it!

  2. Give Your Program a Name: You'll see a field called 'Program Name'. This is where you'll type in the name of your experience (e.g., "Sydney Harbour Sunset Cruise" or "Blue Mountains Hiking Adventure"). Make it catchy and clear!

  3. Craft a Compelling Description: Below the name, you'll find a larger text area for the 'Program Description'. This is your chance to tell your guests all about the experience!

    • What makes it special?

    • What will they see or do?

    • What kind of feelings will it evoke?

    • Keep it engaging and highlight the key attractions.

  4. Pick a Category: Choose the most suitable category from the dropdown menu (e.g., 'Sightseeing Tours', 'Adventure Activities', 'Food & Wine Experiences'). This helps customers find you!

  5. Upload Stunning Photos & Videos: This is SO important! Click the 'Upload Media' button.

    • Choose your favourite, high-quality images and even a short video if you have one.

    • Remember, a picture tells a thousand words, so make sure your visuals truly showcase the magic of your program.

    • You can set a 'Primary Image' which will be the first one people see.

  6. Set Your Pricing: Navigate to the 'Pricing' section.

    • Enter the base price for your program.

    • If you have different prices for adults, children, or groups, you can add those options here.

    • Don't forget to specify the currency (usually AUD for us!).

  7. Manage Availability: Head over to the 'Availability' section.

    • You can set specific dates and times when your program is offered.

    • Choose if it's a daily, weekly, or specific-date offering.

    • You can also set the maximum number of participants for each session.

  8. Add Duration & Inclusions/Exclusions:

    • Specify how long the program lasts (e.g., '2 hours', 'Full day').

    • Clearly list what's included (e.g., 'Lunch provided', 'All equipment', 'Expert guide') and what's not (e.g., 'Transport to meeting point', 'Souvenirs'). Transparency is key!

  9. Review and Save: Take a moment to look over everything you've entered. Does it all look right? Is it clear and inviting?

    • Once you're happy, click the big 'Save Program' or 'Publish Program' button. You're done! Your program is now live (or saved as a draft if you chose that option) and ready for guests.

Editing an Existing Program

Need to make a quick change to one of your existing programs? Easy peasy!

  1. From the "Manage Programs" page, you'll see a list of all your programs.

  2. Find the program you want to update.

  3. On the right-hand side of that program's listing, you'll usually see an 'Edit' button (it might look like a little pencil icon). Click on it!

  4. You'll be taken back to the same program creation form you just used. Make any changes you need – update a price, add a new photo, change a description, or adjust availability.

  5. Once you're finished, remember to click 'Save Program' at the bottom of the page to apply your changes.

See? Don't worry, it's simple! You've got this!

What You Can Do

With the "Manage Programs" feature, you're in control of your offerings. Here's a quick rundown of what you can accomplish:

  • Create Unlimited Programs: List as many unique experiences as your business offers.

  • Update Program Details: Easily modify names, descriptions, categories, and more.

  • Showcase with Visuals: Upload and manage beautiful photos and videos to capture attention.

  • Set Clear Pricing: Define different pricing tiers for adults, children, or special groups.

  • Control Availability: Set specific dates and times, or ongoing schedules for your programs.

  • Manage Capacity: Define the maximum number of guests for each program session.

  • Highlight Inclusions & Exclusions: Clearly communicate what guests can expect.

  • Organise with Categories: Keep your programs tidy and easy for customers to browse.

  • Quickly Publish or Unpublish: Take programs live when they're ready, or temporarily hide them if needed.

Tips to Get the Most Out of This

To really make your programs shine and attract those bookings, here are some friendly tips:

  • Pictures, Pictures, Pictures! High-quality, vibrant photos are your best friend. Show people having a fantastic time, experiencing your offering first-hand. This is often the first thing a potential customer sees!

  • Be Descriptive and Engaging: Don't just list facts. Paint a picture with your words! What emotions will your guests feel? What unique memories will they make? Use simple, inviting language.

  • Keep Availability Up-to-Date: Nothing is more frustrating for a customer than trying to book an unavailable program. Regularly check and update your dates and times.

  • Clear Pricing, No Surprises: Make sure your pricing is easy to understand. If there are any extra costs, mention them upfront in your description.

  • Highlight Your Unique Selling Points: What makes your program different or better than others? Is it your award-winning guide, a secret location, or a special touch? Shout it out!

  • Think Like Your Customer: Put yourself in their shoes

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