The Strategy Documents provide a library of ideas and methods to help your tourism business. Access guides covering marketing, customer experience, operations and financial health. Use these strategies to grow your business, solve problems, and learn best practices.
Accessing this feature
Go to Strategies
How to use it
Browse the categories to find strategies organised by topic, such as Marketing & Sales, Customer Experience, Operations, Financial Planning, or Sustainability.
Use the search bar to type in keywords like "social media", "tour packaging", or "local partnerships" to narrow down the results.
Select a document by clicking on its title or the "View Document" button.
Read through the information and consider how the ideas can apply to your business.
Close the document tab or window to return to the main Strategies page and explore more documents.
Tips
Set aside time each week or month to browse new additions or revisit topics.
If you're facing a specific challenge, go straight to the relevant category. For example, if bookings are slow, check out the "Marketing & Sales" section.
Adapt the core ideas to suit your unique business and local environment.
Share relevant strategy documents with your team to collaborate and align understanding.
Jot down ideas or specific actions you want to take as you read.
Think about how different strategies might link together.
Need help?
For further assistance, contact us at [email protected]