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Event Performance Reports

Event performance reports provide insights into event success. Tourism operators can use these reports to understand registration numbers, revenue generated, and popular ticket types, allowing them to refine strategies and improve future events, such...

Hayden Zammit Meaney avatar
Written by Hayden Zammit Meaney
Updated over 2 months ago

provide insights into event success. Tourism operators can use these reports to understand registration numbers, revenue generated, and popular ticket types, allowing them to refine strategies and improve future events, such as optimising ticket pricing for a local tour based on past performance.

Accessing this feature

Go to Events > Event Analytics

How to use it

Choosing Your Event

  1. On the Event Analytics page, you will see a dropdown menu labelled Select Event or Choose Event.

  2. Click the event name to analyse.

Selecting Your Date Range

  1. Next to the event selection, choose a date range. This is useful for focusing on specific periods.

  2. Options include Last 7 Days, Last 30 Days, This Month, Last Month, or Year-to-Date.

  3. A Custom Range option is also available. Clicking this opens a calendar to select a start and end date.

  4. Select the appropriate date range.

Viewing Your Report

  1. After selecting the event and date range, the system loads the data.

  2. A report page displays. This includes charts, graphs, and data about the event's performance.

  3. Graphs display ticket sales, ticket types, registrations, and revenue.

Exporting Your Data (Optional)

  1. Click Export or Download Report to export the data.

  2. This downloads the report data in CSV or PDF format.

You have now viewed your Event Analytics report.

Tips

  • Check analytics regularly during an event's promotion, not just after the event. This allows you to adjust marketing efforts based on interest levels.

  • Compare similar events or events held at similar times of the year.

  • Analyse Trends: Do not only focus on the numbers. Consider the reasons why. For example, did registrations increase after a social media post, or did sales decrease after a price increase? Understanding the reasons helps you learn and improve.

  • Set Goals: Before launching an event, define success. For example, is it 100 attendees, $5,000 in revenue, or a 5% conversion rate? Goals make analytics more meaningful by showing if you are meeting targets.

  • Test and Analyse: Use analytics for feedback. Test different marketing messages, pricing strategies, or event descriptions for your next event. Check analytics to see what worked best. This is a way to continuously improve.

  • Share Insights: Share your findings with your marketing, operations, and customer service teams. Everyone benefits from understanding the data.

Need help?

For further assistance, contact us at [email protected]

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