The Analytics Dashboard provides a snapshot of how people interact with your website and online listings. It tracks visitor numbers, traffic sources, and popular pages, allowing you to understand visitor behaviour. For example, identify if guests are finding you through Google or social media, and optimise your most popular tour pages to increase bookings.
Accessing this feature
Go to Analytics
How to use it
Go to Analytics.
Choose Your Date Range: At the top of the analytics dashboard, you'll see an option to select a date range. Click on the date picker. You can choose to view data for today, yesterday, the last 7 days, the last 30 days, or even select a custom range to compare different periods.
After selecting the date range, click Apply to refresh the data.
Explore the Sections: Your Analytics page is organised into sections such as:
Overview: A quick summary of key numbers.
Traffic Sources: Where your visitors are coming from.
Top Pages: Which pages on your website are most popular.
Visitor Demographics: Shows general location, if available.
Some sections might have View More links.
Tips
Check your analytics regularly (every week or two weeks) to spot trends.
Connect analytics to your actions. For example, if you run a social media campaign, see if your social media traffic increased.
If you notice a particular page is very popular (for example, your 'Book Now' page or a specific tour description), ensure it is optimised.
If most of your visitors come from Google, it means your search engine optimisation (SEO) is effective. If you're hoping for more social media traffic, but it's low, focus your efforts there.
Use the date range selector to compare this month's performance to last month's, or even this year's to last year's. This is valuable for seeing your business's growth over time.
Need help?
For further assistance, contact us at [email protected]