allows the platform's AI to understand your tourism business. This ensures the AI generates relevant content, such as tailored social media posts reflecting your brand, and provides accurate insights specific to your operations. For example, the AI can identify optimal tour times based on historical booking data, helping you maximise revenue.
Accessing this feature
Go to AI Context Settings
How to use it
Effectively using AI context understanding involves a structured approach to inputting and managing your business data within the platform. Follow these steps to ensure the AI has access to comprehensive and up-to-date information:
Define Your Organisational Profile
Start by populating the core organisational profile. This includes your business name, primary location, target demographics, core services, and overarching mission statement. This foundational data establishes the basic parameters for AI understanding.
Upload Key Business Documents
Upload relevant documents such as brand guidelines, marketing strategies, operational manuals, past performance reports, and frequently asked questions. The AI will parse these documents to grasp your operational nuances and communication style.
Integrate Data Sources
Connect the platform with your existing data sources. This might include CRM systems, booking platforms, or inventory management tools, allowing the AI to synchronise with real-time operational data and provide dynamic insights.
Specify Brand Voice and Tone
Within the context settings, define your preferred brand voice (e.g., authoritative, friendly, luxurious) and tone. This ensures that all AI-generated content consistently reflects your organisation's desired persona and communication standards.
Identify Key Performance Indicators (KPIs)
Outline the critical metrics and objectives important to your organisation. By understanding your KPIs, the AI can prioritise information and generate analyses that directly support your strategic performance monitoring.
Review and Update Context Regularly
Business environments evolve. Periodically review your AI context settings and uploaded data to ensure accuracy and relevance. Update information as your services, market, or strategic priorities change to maintain optimal AI performance.
Maintain Data Accuracy
Ensure all contextual data, including organisational profiles, uploaded documents, and integrated sources, is current and accurate. Outdated or incorrect information will lead to less effective AI outputs.
Provide Comprehensive Information
The more complete and detailed the context you provide, the richer and more detailed the AI's understanding will be. Avoid sparse data; strive for a holistic representation of your business.
Define Clear Objectives
Before generating content or seeking insights, clearly define your objective. A specific request combined with robust context yields superior results compared to vague prompts.
Iterate and Refine
AI performance improves with feedback. Regularly review AI outputs and adjust your contextual inputs or prompt phrasing based on the quality and relevance of the generated content.
Understand Data Sensitivity
Be mindful of the data you provide. Ensure all information complies with relevant data privacy regulations and internal security policies. Only upload data that is appropriate for AI processing.
Segment Context for Specific Tasks
For complex organisations, consider how different departments or projects might require distinct contextual information. While a core context is essential, supplementary context for specific tasks can refine results further.
Use All Available Integrations
Fully use all platform integrations that allow the AI to synchronise with external data sources. Real-time data significantly enhances the AI's ability to provide current and actionable insights.
Tips
A well-defined business context empowers the AI to produce highly specific marketing copy, social media posts, website content, and guest communications that accurately reflect your brand voice, offerings, and target audience.
The AI can generate analyses and recommendations based on your operational data, market position, and defined objectives, supporting informed decision-making for growth and efficiency.
Enable the AI to automate tasks such as itinerary creation, response drafting, or resource allocation with a detailed understanding of your operational constraints and preferences.
Facilitate the creation of personalised guest experiences, from tailored recommendations to individualized support responses, by understanding guest segments and their historical interactions within your context.
Use contextual data to identify potential operational bottlenecks, emerging market trends, or guest service issues before they escalate, allowing for proactive intervention.
Need help?
For further assistance, contact us at [email protected]