The Performance Scorecard assesses your tourism business's performance using data-driven insights. It helps you identify underperforming marketing campaigns and optimise your advertising spend. This allows you to improve operational efficiency by identifying areas needing attention.
Accessing this feature
Go to Altitude Score
How to use it
Review Your Current Altitude Score
Start by thoroughly examining your Performance Scorecard.
Identify the specific categories or dimensions where your business's performance is lowest. The scorecard provides granular data, allowing you to pinpoint exact areas requiring attention, such as digital presence, operational efficiency, or market engagement.
Gain a detailed understanding of your business's performance across multiple dimensions, with an intuitive breakdown of your Altitude Score into actionable components.
Prioritise Areas for Improvement
Based on your score breakdown, prioritise the areas that offer the most significant potential for improvement or those that align with your immediate business objectives.
Focus on one or two key areas initially to ensure concentrated effort and measurable impact before expanding to others.
Consult Targeted Resources
For each identified area, use the specific resources and tools available within the Tourism Accelerator platform.
These resources are designed to provide expert guidance, templates, and best practices directly applicable to improving your score in that particular dimension.
Access a curated library of resources, guides, and workshops specifically designed to address common challenges and improve performance in each score category.
Develop an Action Plan
Create a detailed action plan for each prioritised area.
This plan should include specific, measurable, achievable, relevant, and time-bound (SMART) objectives.
Assign clear responsibilities to team members and establish deadlines for each task.
Use integrated tools to assist in developing and managing action plans directly linked to improving specific aspects of your Altitude Score.
Implement and Monitor Progress
Execute your action plan systematically.
Regularly monitor the impact of your implemented strategies on your Altitude Score and relevant KPIs.
The Performance Scorecard is updated periodically, allowing you to track your progress and make necessary adjustments to your approach.
Monitor your Altitude Score over time through visual dashboards, allowing you to clearly see the impact of your implemented strategies and identify trends.
Iterate and Refine
Continuous improvement is key.
Once you have addressed initial priorities, revisit your Performance Scorecard to identify new areas for optimisation.
Refine your strategies based on performance data and evolving market conditions to maintain upward momentum.
Receive tailored suggestions for improvements based on your specific score profile, guiding you towards the most impactful actions for your business.
Compare your business's performance against anonymised industry benchmarks, providing context for your score and highlighting opportunities for competitive advantage.
Tips
Regular Score Review: Make a habit of regularly reviewing your Performance Scorecard. Consistent monitoring allows for early identification of emerging challenges and opportunities, enabling proactive adjustments.
Whole-of Approach: Understand that the Altitude Score is interconnected. Improvements in one area, such as digital marketing, can positively impact others, like market reach and guest engagement. Strive for synchronised improvements across your business.
Data-Driven Decisions: Base all strategic decisions on the data provided by your Performance Scorecard and other analytics within the platform. This ensures that resources are allocated effectively to areas that will yield the highest impact.
Continuous Learning and Adaptation: The tourism industry is dynamic. Regularly engage with new resources, industry insights, and platform updates to keep your strategies current and responsive to market changes.
Use Platform Tools Fully: Explore and use all features within the Tourism Accelerator platform. From operational templates to marketing guides, these tools are designed to directly support your score improvement objectives.
Focus on Incremental Gains: Significant score improvements often result from consistent, small, incremental changes rather than single large overhauls. Celebrate small victories and maintain momentum.
Allocate Dedicated Resources: Assign specific team members or allocate dedicated time to work on Altitude Score improvement initiatives. Clear ownership drives accountability and ensures progress.
Seek and Implement Feedback: Actively seek feedback from Guests, partners, and employees. This external perspective can uncover blind spots and provide valuable insights for refining your strategies and improving your overall offering, which directly impacts score components like product quality and Guest satisfaction.
Need help?
For further assistance, contact us at [email protected]