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Testimonials Section

Overview

Hayden Zammit Meaney avatar
Written by Hayden Zammit Meaney
Updated over 2 months ago

Testimonials Section

Overview

The Testimonials section allows you to showcase customer reviews, feedback, and social proof. Build trust with potential customers by displaying what others say about your organisation.

What's Included

  • Testimonial Cards: Individual cards for each testimonial

  • Customer Names: Names of reviewers

  • Ratings: Star ratings (if available)

  • Review Text: Full testimonial content

  • Customer Photos: Optional profile photos

Configuration Options

Display Options

  • Layout: Choose grid or carousel layout

  • Show Ratings: Display star ratings

  • Show Photos: Display customer profile photos

  • Testimonial Limit: Control how many to display

Content Sources

Testimonials can come from:

  • Customer reviews in the platform

  • Manually added testimonials

  • External review sources (if integrated)

Best Practices

  1. Authentic Reviews: Use real, verifiable testimonials

  2. Diverse Voices: Include testimonials from different customers

  3. Specific Details: Highlight specific benefits or outcomes

  4. Recent Reviews: Keep testimonials current and relevant

  5. Visual Appeal: Include customer photos when available

Testimonial Content

What Makes a Good Testimonial

  • Specific: Mentions specific products, services, or outcomes

  • Credible: From real, identifiable customers

  • Relevant: Relates to your target audience

  • Compelling: Tells a story or highlights benefits

Testimonial Structure

  1. Opening: Customer's situation or need

  2. Experience: What they experienced

  3. Outcome: Results or benefits received

  4. Closing: Recommendation or summary

Display Formats

Grid Layout

  • Multiple testimonials side-by-side

  • Best for 3-6 testimonials

  • Easy to scan

Carousel Layout

  • Rotating testimonials

  • Best for many testimonials

  • Saves space

Individual Cards

  • One testimonial per card

  • Includes name, photo, rating, text

  • Professional appearance

Content Guidelines

Length

  • Short: 1-2 sentences (for cards)

  • Medium: 2-3 sentences (recommended)

  • Long: Full paragraphs (for detailed testimonials)

Tone

  • Professional but authentic

  • Positive and enthusiastic

  • Specific and detailed

Privacy Considerations

  • Get permission before publishing testimonials

  • Respect customer privacy preferences

  • Consider using first names only if requested

  • Follow GDPR/privacy regulations

Troubleshooting

No testimonials showing?

  • Ensure you have testimonials/reviews in the system

  • Check that the Testimonials section is enabled

  • Verify testimonials are published/approved

Ratings not displaying?

  • Ensure ratings are available for testimonials

  • Check that "Show Ratings" is enabled

  • Verify rating data is properly formatted

Layout issues?

  • Try a different layout option

  • Adjust testimonial limit

  • Check for very long testimonials

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