Cruise Performance Analytics
Understanding your cruise tourism performance helps you make better decisions. By tracking the right metrics, you can optimise operations, improve guest experiences, and grow your cruise business.
Key cruise metrics to track
Arrival-based metrics
Ship arrivals:
Total arrivals in period
Arrivals by cruise line
Arrivals by day of week
Seasonal arrival patterns
Passenger volumes:
Total passengers visiting your port
Passengers per arrival (average)
Disembarkation rates (passengers who come ashore)
Business performance metrics
Revenue:
Total cruise revenue
Revenue per arrival (ship)
Revenue per cruise guest
Revenue by product/experience
Bookings:
Total cruise bookings
Pre-bookings vs walk-ins
Group bookings vs individuals
Booking conversion rate
Capacity:
Capacity utilisation on cruise days
Turned away guests (demand exceeding capacity)
No-show rates
Operational metrics
Timing:
Average check-in time
Experience start times vs scheduled
Guest return times (for time-sensitive operations)
Quality:
Guest satisfaction scores
Feedback ratings
Complaint frequency
Repeat guest identification
Viewing cruise data in Launchpad
Your Cruise Dashboard
Go to Cruise to see:
Total arrivals — ships in your tracked period
This week — upcoming arrivals
Active ports — ports you're monitoring
Total passengers — passenger counts
Arrivals overview
Visit Cruise Arrivals to view:
Guests & crew in window — total people from filtered arrivals
Confirmed manifests — verified passenger data
Arrivals in view — ships matching your filters
Use filters to segment data:
By port
By status (scheduled, confirmed, cancelled)
By date range
By ship or cruise line
Analysing your cruise performance
Seasonal analysis
Compare performance across cruise seasons:
Peak season — typically October to April in Australia
Shoulder season — months before/after peak
Off-season — quieter months
Look for patterns:
Which months bring the most revenue?
When is demand highest relative to capacity?
Are there underutilised periods to target?
Cruise line analysis
Track performance by cruise line:
Which cruise lines bring the most guests?
Do certain cruise lines have higher-spending passengers?
Which cruise line partnerships are most valuable?
Product analysis
Understand which offerings resonate with cruise guests:
Most booked experiences
Highest revenue products
Best-rated experiences
Products with availability issues
Day-of-week patterns
Identify weekly patterns:
Are certain days busier than others?
How does weekend vs weekday performance differ?
Should you adjust operations for specific days?
Using data for planning
Capacity planning
Use historical data to plan future capacity:
Review past arrivals — what was actual demand?
Check upcoming schedule — what ships are coming?
Estimate demand — apply historical conversion rates
Plan resources — staff, inventory, equipment
Pricing decisions
Data informs pricing strategy:
High demand periods — maintain or increase prices
Low demand periods — consider promotions
Price sensitivity — test different price points
Partnership evaluation
Assess your cruise partnerships:
Revenue per cruise line — which partners are most valuable?
Commission impact — net revenue after commissions
Growth trends — are partnerships growing or declining?
Creating cruise reports
Weekly cruise summary
Track on a weekly basis:
Ships that visited
Total passengers
Revenue generated
Notable feedback
Monthly performance review
Monthly analysis should include:
Arrivals vs same month last year
Revenue trends
Capacity utilisation
Customer satisfaction summary
Seasonal wrap-up
At the end of cruise season:
Total season performance
Top-performing products
Partnership value assessment
Learnings and improvements for next season
Benchmarking your performance
Internal benchmarks
Compare to your own history:
Year-over-year growth
Season-over-season improvement
Product performance changes
Industry benchmarks
Where available, compare to:
Regional cruise tourism statistics
Industry average conversion rates
Comparable operator performance
Acting on insights
Data is only valuable if you act on it:
Quick wins
Adjust staffing based on arrival patterns
Stock inventory to match demand peaks
Update pricing for underperforming products
Strategic changes
Invest in high-performing products
Develop new offerings for underserved segments
Strengthen valuable partnerships
Continuous improvement
Set performance targets
Monitor progress monthly
Celebrate improvements
Learn from shortfalls
Tips for effective cruise analytics
Consistent tracking — record data the same way every time
Regular review — look at data weekly, not just annually
Ask questions — let curiosity drive deeper analysis
Combine data sources — cruise data plus booking data plus feedback
Share insights — keep your team informed
Act on findings — data without action is wasted effort
What's next?
Prepare for continued success:
What gets measured gets managed — track your cruise performance to keep improving.