Managing Event Tickets
Tickets let you control who attends your event and how much they pay. You can create multiple ticket types — from free general admission to premium VIP experiences.
Understanding ticket types
Free tickets
Perfect for:
Community events
Networking sessions
Information sessions
Member-only events
Set the price to $0, and attendees register without payment.
Paid tickets
When you charge for tickets:
Payments are processed through Stripe
Funds are deposited to your connected account
You receive confirmation when payment completes
Multiple ticket types
Offer different experiences or pricing:
General Admission — standard entry
Early Bird — discounted rate for early registrations
VIP — premium experience with extras
Member Rate — special pricing for members
Group Booking — discount for multiple attendees
Creating ticket types
Go to Events Management
Open your event
Navigate to Tickets or click Manage Tickets
Click Add Ticket Type
Fill in the details:
Ticket details
Name — what you call this ticket (e.g., "General Admission")
Description — what's included with this ticket
Price — the cost (including GST if applicable)
Quantity Available — how many can be sold
Min/Max per Order — limit how many someone can buy at once
Sale timing
Sales Start — when this ticket goes on sale
Sales End — when sales close (can be before the event)
Display options
Visibility — public or hidden (for special access)
Display Order — where it appears in the list
Managing existing tickets
Viewing sales
From your event dashboard:
See how many of each type have sold
Track revenue by ticket type
Monitor remaining availability
Adjusting quantity
Need more spots?
Open the ticket type
Increase Quantity Available
Save changes
Ending sales early
To stop selling a ticket type:
Open the ticket type
Set Sales End to now
Or set Quantity Available to 0
Save changes
Hiding a ticket type
For tickets that shouldn't be publicly visible:
Open the ticket type
Set Visibility to Hidden
Share the direct registration link with intended recipients
Pricing strategies
Early bird pricing
Encourage early registrations:
Create "Early Bird" ticket at a lower price
Set a Sales End date (e.g., 2 weeks before event)
Create "Standard" ticket at full price
Set "Standard" Sales Start when Early Bird ends
Tiered pricing
Reward commitment:
Super Early Bird — first 20 tickets at lowest price
Early Bird — next 50 tickets at moderate discount
Standard — remaining tickets at full price
Member discounts
Offer special rates:
Create a hidden ticket type for members
Share the direct link through member communications
Or use promo codes (if enabled)
Handling GST
For Australian events:
Include GST in your displayed price
Launchpad shows the GST-inclusive amount
Your invoices and receipts break down the GST component
Refunds and cancellations
When someone requests a refund:
Go to your event in Events Management
Find the registration
Process the refund through your payment provider
Update the registration status in Launchpad
See Cancelling an Event for bulk refund handling.
Tips for successful ticketing
Price appropriately — consider your costs and perceived value
Create urgency — limited quantities or early bird deadlines
Be clear — describe exactly what's included with each ticket
Limit purchases — prevent ticket scalping with max per order limits
Offer options — different price points reach different audiences
Troubleshooting
Tickets not showing
Check the Sales Start date hasn't passed
Verify Visibility is set to Public
Ensure Quantity Available is greater than 0
Payment issues
Confirm your Stripe account is connected
Check that Stripe is in live mode (not test)
Verify your Stripe account is fully activated
Wrong pricing displayed
Remember prices should include GST
Check for any active discounts or promotions
Clear browser cache and refresh
What's next?
After setting up tickets:
Well-structured tickets make registration easy for your attendees — take time to set them up thoughtfully.