Revenue Reports
Understanding your revenue is essential for running a successful tourism business. Launchpad's revenue reports help you track income, identify trends, and make informed financial decisions.
Accessing revenue data
Go to Insights Hub from the main menu
Click Visitor Analytics to view economic data
Review the economic impact metrics in the summary cards
Key revenue metrics
Economic impact
The Economic impact figure shows total visitor spending:
Displayed in millions (M) or billions (B)
Represents all tourism-related spending in your area
Includes accommodation, food, activities, retail, and transport
Per visitor spending
The Per visitor metric shows average spend per trip:
Helps you understand visitor value
Higher values indicate visitors are spending more
Compare this against your pricing to ensure you're capturing value
Per night spending
The Per night metric reveals daily spending rates:
Useful for accommodation providers
Shows how much visitors spend each day they stay
Compare against your nightly rates
Filtering revenue data
Use filters to focus your revenue analysis:
By location
Select your state or territory to see local data
Drill into sub-regions for more specific insights
Compare your area against state or national averages
By visitor type
Different visitor types have different spending patterns:
Holiday travellers often have highest discretionary spending
Business visitors have higher per-day spend but shorter stays
VFR (visiting friends and relatives) typically spend less on accommodation
By time period
Select specific years to track annual performance
Use quarters to understand seasonal revenue patterns
Compare year-over-year to measure growth
Understanding revenue trends
Reading the charts
The charts on your dashboard help visualise revenue:
Bar charts show spending by region or time period
Trend lines indicate whether revenue is growing or declining
Pie charts break down spending by visitor type
Seasonal patterns
Tourism revenue typically fluctuates:
Peak seasons often see 2-3x normal revenue
Shoulder seasons may offer growth opportunities
Off-peak periods need different strategies
Economic indicators
Look for these signs in your data:
Indicator | What it means |
Rising per-visitor spend | Your area is attracting higher-value visitors |
Longer average stays | Visitors find more reasons to stay |
Growing total spend | Your tourism economy is expanding |
Declining nights but stable spend | Visitors are spending more per night |
Revenue by segment
Transport mode correlation
How visitors arrive affects what they spend:
Air travellers typically have higher budgets
Drive visitors spread spending across more stops
Coach tourists have pre-booked most expenses
Age group spending
Different demographics have different spending power:
45-64 age group often has highest discretionary spending
Younger travellers may stay longer but spend less per day
Retirees often travel off-peak but stay longer
Using revenue data for decisions
Pricing strategy
Use revenue insights to inform pricing:
Compare your rates to average per-night spending
Identify if you're leaving money on the table
Adjust seasonal pricing based on demand patterns
Product development
Revenue data reveals opportunities:
Low per-visitor spend might indicate need for upsell products
High accommodation spend but low activity spend suggests experience gaps
Compare your product mix against spending categories
Marketing investment
Allocate marketing budget wisely:
Target visitor types with highest spending potential
Focus on markets that show spending growth
Time campaigns to capture booking windows
Exporting revenue data
To download your revenue reports:
Set your desired filters (location, time period, visitor type)
Click the Export button in the top right
Choose your export format
Save the file for further analysis or reporting
Comparing revenue periods
Use the comparison feature to track progress:
Select your primary time period
Enable Comparison Mode when viewing a sub-region
Choose what to compare against (state average, other region)
Review the percentage differences in your summary cards
Tips for revenue analysis
Look at multiple metrics together — high visitor numbers mean nothing if spending is low
Consider external factors — events, weather, and economic conditions affect revenue
Track trends, not just totals — year-over-year changes tell the real story
Benchmark appropriately — compare similar regions and seasons
Act on insights — data is only useful if you make decisions from it
Common revenue questions
Why is my per-visitor spend different from my average sale?
The visitor analytics data represents total economic impact across all tourism businesses in your region, not just your business. Your individual metrics may differ.
How often is revenue data updated?
Revenue data comes from tourism research surveys and is typically updated quarterly. Check the data freshness indicator for the most recent update.
Can I see my own business revenue here?
Visitor analytics shows regional tourism data. For your specific business revenue, check your booking reports and financial integrations.
Revenue insights help you price right, invest wisely, and grow sustainably.