Product Performance
Understanding which products perform best helps you focus resources, develop new offerings, and maximise revenue. This guide shows you how to analyse product performance using Launchpad's insights.
Why track product performance?
Tracking performance helps you:
Identify winners — know what to promote and expand
Spot underperformers — decide what to improve or discontinue
Allocate resources — invest in what works
Guide development — create more of what sells
Accessing product insights
Experience insights
Go to Insights Hub from the main menu
Click Experiences to explore experience type performance
View demand patterns for different tourism activities
Your products
Navigate to Products from the main menu
Review your product list and status
Cross-reference with booking data
Understanding experience demand
The Experiences section shows what visitors want to do:
Experience categories
Common experience types include:
Food and wine — dining, cellar doors, food trails
Nature and wildlife — parks, wildlife encounters, eco-tourism
Arts and culture — galleries, museums, cultural sites
Adventure — outdoor activities, extreme sports
Wellness — spas, retreats, health experiences
Events — festivals, concerts, sporting events
Reading experience data
The experience insights show:
Which experiences attract the most interest
How demand compares across categories
Trends in experience preferences
Key performance metrics
When analysing your products, consider:
Volume metrics
Metric | What it tells you |
Bookings | Total demand for the product |
Guests | How many people experience it |
Occupancy | Capacity utilisation |
Page views | Interest before booking |
Financial metrics
Metric | What it tells you |
Revenue | Total income generated |
Average price | What customers actually pay |
Revenue per booking | Value of each transaction |
Commission/fees | What goes to partners |
Quality metrics
Metric | What it tells you |
Reviews | Customer satisfaction |
Repeat bookings | Loyalty and value |
Referrals | Word of mouth strength |
Cancellations | Booking confidence |
Analysing your product mix
Portfolio analysis
Categorise your products:
Category | Characteristics | Action |
Stars | High volume, high margin | Protect and promote |
Cash cows | Steady volume, good margin | Maintain efficiency |
Question marks | Growing but unproven | Test and develop |
Underperformers | Low volume, low margin | Improve or retire |
Seasonal performance
Products often perform differently by season:
Track monthly or quarterly performance
Identify which products carry off-peak
Develop seasonal product strategies
Customer segment performance
Different products appeal to different visitors:
Match products to demographic insights
Identify segment gaps in your portfolio
Develop products for underserved segments
Comparing against market trends
Using experience insights
Compare your products to regional demand:
Review experience categories in Experiences
Note which categories show high demand
Check if your products align with demand
Identify gaps you could fill
Competitor awareness
Consider your market position:
What are similar operators offering?
How do your prices compare?
What unique value do you provide?
Where can you differentiate?
Product performance indicators
Positive signs
Consistent or growing bookings
Strong reviews and ratings
Repeat customers
Word of mouth referrals
Healthy margins
Warning signs
Declining bookings
Increasing cancellations
Poor reviews
Heavy discounting needed
High operating costs
Taking action on insights
For top performers
Protect — maintain quality and consistency
Promote — increase marketing investment
Expand — add capacity or variations
Premium — test higher pricing if demand allows
For underperformers
Diagnose — understand why performance is weak
Improve — enhance the experience or value
Reposition — target a different segment
Retire — discontinue if improvement isn't viable
For gaps in your portfolio
Research — understand unmet demand
Test — pilot new products
Partner — collaborate with other operators
Develop — invest in new offerings
Creating new products based on insights
Use your insights to guide development:
Process
Review experience demand in your region
Identify underserved categories
Consider your capabilities and resources
Design a product that fills the gap
Test with a pilot before full launch
Questions to ask
Does this align with visitor demand?
Can we deliver quality consistently?
Is the margin sustainable?
Does it complement our existing products?
What makes it unique in the market?
Tips for product analysis
Use multiple data sources — combine insights with your own booking data
Look at trends, not just snapshots — performance changes over time
Consider the full picture — low volume might mean high value
Listen to customers — reviews reveal what matters
Test before committing — pilot new products before major investment
Common product questions
How do I know if a product is worth keeping?
Consider:
Does it cover its costs?
Does it bring in customers for other products?
Is demand growing or declining?
Can performance be improved?
When should I retire a product?
Retire when:
Costs exceed revenue consistently
Quality cannot be maintained
Demand has permanently declined
Resources are better used elsewhere
How often should I review performance?
Monthly — quick health check on key metrics
Quarterly — deeper analysis and adjustments
Annually — strategic review and planning
Great products start with understanding what your visitors want and how you're delivering it.