ATDW Integration
The Australian Tourism Data Warehouse (ATDW) is the national platform for tourism product listings. Connecting Launchpad to ATDW means your products can be discovered on tourism websites across Australia, including state tourism sites, visitor information centres, and booking platforms.
What is ATDW?
ATDW (Australian Tourism Data Warehouse) is Australia's central repository for tourism product information:
National distribution — your listings appear on major tourism websites
Quality assured — ATDW maintains standards for tourism information
Industry standard — used by Tourism Australia and all state tourism organisations
Trusted source — visitors rely on ATDW-powered websites for travel planning
Major platforms that use ATDW data include:
Tourism Australia (australia.com)
State tourism websites (visitnsw.com, visitvictoria.com, etc.)
Regional tourism websites
Visitor Information Centres
Travel agents and tour operators
Why connect to ATDW?
Integrating with ATDW through Launchpad provides:
Wider reach — appear on hundreds of tourism websites automatically
Single source of truth — update once in Launchpad, sync everywhere
Time savings — no need to update multiple websites manually
Quality listings — Launchpad helps you meet ATDW standards
Better visibility — reach visitors planning trips to Australia
Before you start
You'll need:
An active ATDW account and listing(s)
Your ATDW distributor credentials
Owner or admin access in Launchpad
Products set up in Launchpad
If you don't have an ATDW account, contact your state or territory tourism organisation to apply.
Understanding ATDW listings
ATDW uses specific categories for tourism products:
Accommodation — hotels, motels, B&Bs, holiday rentals
Attractions — museums, galleries, natural attractions
Tours — guided experiences and day trips
Events — festivals, markets, exhibitions
Restaurants — dining establishments
Transport — rental cars, ferries, airlines
Hire — equipment rental
Your products in Launchpad should align with these categories for successful syncing.
Connecting to ATDW
Go to Settings from the main menu
Click Integrations
Find ATDW in the Tourism section
Click Connect to ATDW
Enter your ATDW credentials:
- Organisation ID - API key - Distributor code
Click Verify Connection
Once verified, click Save
Your connection status will show as "Connected" when successful.
Mapping products to ATDW
After connecting, map your Launchpad products to ATDW listings:
Click Product Mapping
For each Launchpad product:
- Select the corresponding ATDW listing - Or choose "Create new ATDW listing"
Review the mapping
Click Save Mappings
Products can be:
Mapped — linked to an existing ATDW listing
New — create a fresh ATDW listing from Launchpad data
Unmapped — not synced to ATDW
What information syncs
From Launchpad to ATDW
When you update products in Launchpad, the following syncs to ATDW:
Product name and description
Images (high-resolution photos)
Pricing information
Location and contact details
Opening hours
Accessibility information
Categories and keywords
From ATDW to Launchpad
ATDW listing status (published, pending, etc.)
Quality assurance feedback
Distribution status
Sync behaviour
Automatic sync
Changes in Launchpad sync to ATDW:
Within 24 hours for most updates
Subject to ATDW quality review
Status updates sync back to Launchpad
Manual sync
Force an immediate sync:
Find the product you want to sync
Click Sync Now
Use this when you've made important updates.
Meeting ATDW quality standards
ATDW maintains quality standards for listings. Ensure your products include:
Required information
Clear, descriptive title
Detailed description (minimum 100 characters)
At least 3 high-quality images
Accurate location with address
Current contact information
Up-to-date pricing
Image requirements
Minimum 2048 x 1536 pixels
Landscape orientation preferred
High quality, well-lit photos
No text overlays or watermarks
Show the actual experience
Best practices
Write for visitors — describe what guests will experience
Be accurate — ensure all information is current
Use keywords — include terms visitors might search for
Update regularly — keep seasonal information current
Highlight uniqueness — what makes your experience special?
Troubleshooting
Connection failures
Verify your ATDW credentials are correct
Check your ATDW account is active
Ensure API access is enabled for your account
Contact ATDW support if issues persist
Sync not working
Check the integration is connected in Settings > Integrations
Verify product mapping is complete
Review any error messages in the sync log
Try a manual sync
Listing rejected
If ATDW rejects your listing:
Review the feedback provided
Update your product in Launchpad
Ensure you meet all quality requirements
Sync again for re-review
Images not appearing
Check images meet ATDW size requirements
Verify images are in JPEG or PNG format
Ensure images are publicly accessible
Re-upload high-resolution versions if needed
Managing multiple listings
If you have multiple ATDW products:
Map each Launchpad product to its corresponding ATDW listing
Review mappings regularly for accuracy
Use the bulk sync feature for updating all at once
Disconnecting ATDW
To remove the ATDW connection:
Go to Settings > Integrations
Find ATDW
Click Disconnect
Confirm the disconnection
Note: Disconnecting doesn't remove your ATDW listings — they remain but stop syncing from Launchpad.
Getting help with ATDW
For ATDW-specific questions:
Contact your state tourism organisation
Visit atdw.com.au for resources
Reach out to ATDW support directly
For Launchpad integration issues, contact our support team.
ATDW distribution puts your tourism products in front of millions of potential visitors — make sure your listings are complete and compelling.