Marketing Hub Overview
The Marketing hub gives you tools to plan content, manage social media, run campaigns, and grow your audience. It's designed specifically for tourism operators — with AI assistance to save you time.
What's in the Marketing hub?
Content Planning
Content Plans — 12-month content strategies
Content Calendar — schedule and manage posts
Content Themes — organise content by theme
Content Creation
AI Generator — create posts, emails, and blogs with AI
Repurposing — transform content for different platforms
Bulk Generator — create a month of content at once
Brand Management
Brand Voice — define how your brand communicates
Marketing Profile — your personas, pillars, and positioning
Brand Intelligence — AI-powered brand analysis
Media
Media Gallery — store and organise images and videos
AI Image Analysis — auto-tag and describe your media
Analytics & Optimisation
Marketing Analytics — track your performance
SEO Audit — improve your website's search visibility
Website Audit — check your site's health
Competitor Tracking — monitor your competition
Campaigns & Distribution
UTM Links — track marketing campaigns
Seasonal Campaigns — plan around Australian events
Event Marketing — promote your events
Paid Advertising — create ad campaigns
Partnerships
Partnerships — manage influencer and brand relationships
Getting started
Step 1: Complete your marketing profile
Start by setting up your marketing foundations:
Go to Marketing Profile
Define your brand voice
Add your target personas
Set your content pillars
Step 2: Run your initial assessment
Get AI-powered insights about your brand:
Click Run Initial Assessment on the Marketing dashboard
The AI analyses your online presence
Review the results and recommendations
Step 3: Plan your content
Create your first content plan:
Go to Content Plans
Click Generate with AI for an AI-created plan
Or click Import to bring in an existing plan
Step 4: Create and schedule
Start creating content:
Use the AI Generator for quick content
Add items to your Content Calendar
Schedule posts for the weeks ahead
Quick actions
From the Marketing dashboard, quickly:
Create Social Post — generate a new social media post
Write Email — draft an email campaign
Plan Campaign — start a new marketing campaign
Audit Website — run a site health check
Marketing journey
The dashboard shows your marketing journey — steps to build your marketing program:
Complete brand voice discovery
Define your personas
Run competitor analysis
Create your first content plan
Publish your first scheduled post
Each step builds on the last, guiding you to marketing success.
Tips for tourism marketing
Know your audience — personas help you create relevant content
Be consistent — regular posting builds recognition
Tell stories — tourism is about experiences
Use visually — stunning images drive engagement
Plan ahead — seasonal campaigns need early planning
Great marketing helps more people discover what you offer — let Launchpad help you get there.