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Using the AI Content Generator

Create social posts, emails, and blogs with AI assistance

Hayden Zammit Meaney avatar
Written by Hayden Zammit Meaney
Updated today

Using the AI Content Generator

The AI content generator creates marketing content for you — social posts, emails, and blog articles. It uses your brand voice and tourism context to produce content that sounds like you.

What you can create

  • Social media posts — for Instagram, Facebook, LinkedIn, TikTok, X

  • Email content — subject lines and body copy

  • Blog articles — full-length posts with headings and formatting

How to generate content

  • Go to Marketing from the main menu

  • Click Generate or go to AI Generator

  • Configure your content (see options below)

  • Click Generate

  • Review and edit the output

  • Save or add to your calendar

Configuration options

Content type

Select what you want to create:

  • Social — posts for social media platforms

  • Email — email marketing content

  • Blog — long-form blog articles

Platform (for social)

Choose your target platform:

  • Instagram — optimised for Instagram's style and limits

  • Facebook — suited for Facebook's format

  • LinkedIn — professional tone for LinkedIn

  • TikTok — short, engaging content

  • X (Twitter) — concise posts within character limits

Media inspiration

Add images to inspire the content:

  • Click Browse Gallery

  • Select images from your media library

  • The AI uses these for context and description

Topic and context

Tell the AI what to write about:

  • Topic — the main subject (e.g., "winter whale watching")

  • Additional context — extra details to include

  • Target audience — who you're speaking to

Custom instructions

Add specific requirements:

  • "Include a call to action for booking"

  • "Mention our new eco-certification"

  • "Keep it under 100 words"

Reviewing the output

After generating, you'll see:

  • The generated content

  • Platform-specific formatting

  • Hashtag suggestions (for social)

  • Character count

Editing

The content is a starting point. Edit it to:

  • Add your personal touch

  • Include specific details

  • Adjust the tone

  • Fix any inaccuracies

Regenerating

Not happy with the result? Click Regenerate for a different version. Each generation produces unique content.

Saving your content

Once you're happy:

  • Copy — copy to clipboard for use elsewhere

  • Add to Calendar — schedule it in your content calendar

  • Save as Draft — store for later

Tips for better results

  • Provide context — the more you tell the AI, the better the output

  • Use images — they help the AI understand your visual brand

  • Be specific — vague prompts give vague results

  • Edit thoughtfully — AI content is a starting point, not the finish

  • Use your brand voice — set this up in Marketing Profile first

Understanding AI limitations

The AI is helpful but not perfect:

  • Review for accuracy — check facts and details

  • Add your expertise — you know your business best

  • Maintain authenticity — ensure it sounds like you

  • Check links and dates — the AI may not have current information

AI helps you create more content faster — so you can focus on running your business.

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