Skip to main content

Using the AI Content Generator

Create social posts, emails, and blogs with AI assistance

Written by Hayden Zammit Meaney
Updated over 2 months ago

Using the AI Content Generator

The AI content generator creates marketing content for you — social posts, emails, and blog articles. It uses your brand voice and tourism context to produce content that sounds like you.

What you can create

  • Social media posts — for Instagram, Facebook, LinkedIn, TikTok, X

  • Email content — subject lines and body copy

  • Blog articles — full-length posts with headings and formatting

How to generate content

  • Go to Marketing from the main menu

  • Click Generate or go to AI Generator

  • Configure your content (see options below)

  • Click Generate

  • Review and edit the output

  • Save or add to your calendar

Configuration options

Content type

Select what you want to create:

  • Social — posts for social media platforms

  • Email — email marketing content

  • Blog — long-form blog articles

Platform (for social)

Choose your target platform:

  • Instagram — optimised for Instagram's style and limits

  • Facebook — suited for Facebook's format

  • LinkedIn — professional tone for LinkedIn

  • TikTok — short, engaging content

  • X (Twitter) — concise posts within character limits

Media inspiration

Add images to inspire the content:

  • Click Browse Gallery

  • Select images from your media library

  • The AI uses these for context and description

Topic and context

Tell the AI what to write about:

  • Topic — the main subject (e.g., "winter whale watching")

  • Additional context — extra details to include

  • Target audience — who you're speaking to

Custom instructions

Add specific requirements:

  • "Include a call to action for booking"

  • "Mention our new eco-certification"

  • "Keep it under 100 words"

Reviewing the output

After generating, you'll see:

  • The generated content

  • Platform-specific formatting

  • Hashtag suggestions (for social)

  • Character count

Editing

The content is a starting point. Edit it to:

  • Add your personal touch

  • Include specific details

  • Adjust the tone

  • Fix any inaccuracies

Regenerating

Not happy with the result? Click Regenerate for a different version. Each generation produces unique content.

Saving your content

Once you're happy:

  • Copy — copy to clipboard for use elsewhere

  • Add to Calendar — schedule it in your content calendar

  • Save as Draft — store for later

Tips for better results

  • Provide context — the more you tell the AI, the better the output

  • Use images — they help the AI understand your visual brand

  • Be specific — vague prompts give vague results

  • Edit thoughtfully — AI content is a starting point, not the finish

  • Use your brand voice — set this up in Marketing Profile first

Understanding AI limitations

The AI is helpful but not perfect:

  • Review for accuracy — check facts and details

  • Add your expertise — you know your business best

  • Maintain authenticity — ensure it sounds like you

  • Check links and dates — the AI may not have current information

AI helps you create more content faster — so you can focus on running your business.

Did this answer your question?