Creating a Marketing Campaign
A marketing campaign brings together your messages, channels, and timing into one coordinated effort. Whether you're promoting a seasonal special, launching a new experience, or boosting bookings during a quiet period, campaigns help you stay organised and measure results.
What is a campaign?
A campaign is a planned marketing effort with:
A clear goal — what you want to achieve
A defined audience — who you're reaching
Specific timing — when it runs
Coordinated content — consistent messaging across channels
Measurable results — tracking what works
Creating your first campaign
Step 1: Start a new campaign
Step 2: Set your campaign goal
Choose what you want to achieve:
Increase bookings — drive direct reservations
Build awareness — reach new potential visitors
Grow email list — capture new subscribers
Promote event — fill seats for a specific event
Seasonal push — capitalise on a holiday or season
Your goal shapes everything else — content, channels, and how you measure success.
Step 3: Define your audience
Select who you're targeting:
Existing customers — people who've booked before
Email subscribers — your mailing list
Website visitors — people who've shown interest
New audiences — people who don't know you yet
Specific personas — from your marketing profile
Step 4: Choose your channels
Select where your campaign will run:
Email — newsletters and promotional emails
Social media — posts on your connected accounts
Website — banners, pop-ups, or landing pages
Paid advertising — boosted posts or ads
Print — brochures, flyers, or signage
You don't need to use every channel. Start with one or two you're comfortable with.
Step 5: Set your timeline
Define when your campaign runs:
Set the start date — when content begins publishing
Set the end date — when the campaign concludes
Plan key milestones — launch, mid-campaign push, final call
For seasonal campaigns, plan to start promotion 4-6 weeks before the season begins.
Step 6: Add campaign content
Create or assign content to your campaign:
Click Add Content to create new posts, emails, or ads
Use the AI Generator for quick content creation
Assign existing content from your calendar
All campaign content is tagged for easy tracking.
Step 7: Launch your campaign
When everything's ready:
Review your campaign summary
Check all content is scheduled
Click Launch Campaign
Your campaign is now live. Content will publish according to your schedule.
Managing active campaigns
Viewing campaign status
From the Campaigns page, you can see:
Active campaigns — currently running
Scheduled campaigns — starting soon
Completed campaigns — finished and ready for review
Draft campaigns — still being planned
Making changes
While a campaign is active:
Edit scheduled content before it publishes
Add new content pieces
Pause the campaign if needed
Adjust targeting or budget
Campaign dashboard
Each campaign has its own dashboard showing:
Content scheduled and published
Engagement metrics (if connected)
Progress towards your goal
Upcoming content calendar
Campaign ideas for tourism operators
Seasonal campaigns
Summer holidays — family-friendly activities
Winter escapes — cosy getaways and indoor experiences
School holidays — special packages for families
Long weekends — quick getaway promotions
Event-based campaigns
Local festivals — tie into community events
Public holidays — Australia Day, Easter, ANZAC Day
Industry events — trade shows and tourism weeks
Business milestones
Anniversary — celebrate your business birthday
New offerings — launch a new tour or experience
Awards and recognition — share your achievements
Upgrades — promote improvements or additions
Tips for effective campaigns
Start with one goal — focused campaigns perform better
Know your audience — speak to their needs and interests
Be consistent — use the same messaging across channels
Plan ahead — allow time for content creation and review
Track results — learn what works for next time
Well-planned campaigns help you reach more visitors and grow your bookings — one coordinated effort at a time.