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Downloading Marketing Assets

Access and use your brand assets for marketing materials

Hayden Zammit Meaney avatar
Written by Hayden Zammit Meaney
Updated today

Downloading Marketing Assets

Marketing assets are the building blocks of your brand — logos, images, templates, and graphics you use across all your marketing. Launchpad stores these in one place, making them easy to find and use.

What are marketing assets?

Your marketing assets include:

  • Logos — your business logo in different formats

  • Brand images — photos that represent your experience

  • Graphics — social media templates, banners, icons

  • Documents — brand guidelines, fact sheets

  • Videos — promotional clips and content

Accessing your assets

Asset categories

Brand essentials

Your core brand files:

  • Primary logo — full colour version

  • Logo variations — white, black, horizontal, stacked

  • Favicon — small icon for web browsers

  • Brand colours — colour codes and swatches

  • Fonts — typeface files if applicable

Photography

Your image library:

  • Hero images — main promotional photos

  • Experience photos — action shots of your offerings

  • Team photos — staff and behind-the-scenes

  • Location images — your venue and surroundings

  • Seasonal content — images for different times of year

Templates

Ready-to-use designs:

  • Social media templates — sized for each platform

  • Email headers — banner images for newsletters

  • Print templates — brochure and flyer designs

  • Presentation templates — for pitches and partnerships

Regional assets

If available in your region:

  • Destination logos — regional tourism branding

  • Co-branded templates — joint marketing materials

  • Campaign assets — current regional campaign resources

  • Photography library — shared regional images

Downloading assets

Single asset download

  • Browse to find the asset you need

  • Click on the asset to preview

  • Click Download

  • Choose your preferred format (if options available)

  • The file downloads to your device

Multiple asset download

  • Select multiple assets using the checkbox

  • Click Download Selected

  • Files download as a ZIP folder

Format options

Many assets are available in multiple formats:

  • PNG — for web use, supports transparency

  • JPG — for photos, smaller file size

  • SVG — for logos, scales without losing quality

  • PDF — for print materials

  • EPS — for professional printing

Choose the format that suits your use:

  • Web and social: PNG or JPG

  • Print materials: PDF, EPS, or high-res JPG

  • Large format: SVG or EPS

Using assets effectively

Social media

  • Use templates sized for each platform

  • Ensure images meet platform requirements

  • Add your logo to shared content

  • Maintain consistent visual style

Email marketing

  • Use header images that match your brand

  • Keep file sizes small for fast loading

  • Include your logo in the footer

  • Use consistent colours throughout

Print materials

  • Use high-resolution images (300 DPI minimum)

  • Choose PDF or EPS for logos

  • Allow for bleed if printing edge-to-edge

  • Proof colours before large print runs

Website

  • Optimise images for web (fast loading)

  • Use SVG for logos where possible

  • Ensure images are responsive

  • Include alt text for accessibility

Uploading your own assets

Add new assets to your library:

  • Click Upload on the assets page

  • Drag and drop files or click to browse

  • Add a name and description

  • Choose a category

  • Click Save

Tips for uploading

  • Use descriptive file names

  • Include the date or version if relevant

  • Add keywords for easy searching

  • Organise into appropriate categories

Managing your asset library

Organising assets

Keep your library tidy:

  • Create folders for different projects

  • Archive old assets instead of deleting

  • Tag assets for easy searching

  • Remove duplicates

Sharing assets

Share assets with team members or partners:

  • Select the asset

  • Click Share

  • Copy the share link

  • Set expiry if needed

Asset versions

When you update an asset:

  • Upload the new version

  • Keep the old version archived

  • Update file name with version number

  • Note changes in the description

Brand consistency tips

  • Use approved logos only — no stretching or recolouring

  • Maintain clear space — give logos room to breathe

  • Use brand colours — stick to your colour palette

  • Consistent photography style — similar editing and mood

  • Follow guidelines — refer to your brand guide

Quality assets make your marketing shine — keep them organised and easy to find in Launchpad.

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