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Creating Promotional Offers

Design discounts and special deals to drive bookings

Written by Hayden Zammit Meaney
Updated over 2 months ago

Creating Promotional Offers

Special offers encourage bookings and reward loyal customers. Whether it's a seasonal discount, early bird rate, or subscriber exclusive, Launchpad helps you create and manage promotions effectively.

Types of promotional offers

Percentage discounts

Take a percentage off the regular price:
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  • 10% off for newsletter subscribers

  • 20% early bird discount

  • 25% last-minute deals


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Dollar amount discounts

Fixed amount off the booking:
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  • $20 off your first booking

  • $50 off packages over $300

  • $100 off group bookings


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Package deals

Combine products for value:
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  • Tour + lunch package

  • Family bundle (2 adults + 2 kids)

  • Multi-day experience package


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Value adds

Include extras at no additional cost:
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  • Free photo package included

  • Complimentary upgrade

  • Bonus experience add-on


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Conditional offers

Discounts with requirements:
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  • Midweek rates (Tuesday-Thursday)

  • Off-peak season pricing

  • Minimum spend thresholds


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Creating an offer

Step 1: Start a new promotion

  • Go to Marketing from the main menu

  • Click Promotions or navigate to Promotions

  • Click Create Promotion

Step 2: Set up the basics

  • Promotion name — internal reference (e.g., "Winter 2024 Early Bird")

  • Display name — what customers see (e.g., "Winter Early Bird Special")

  • Description — explain the offer clearly

Step 3: Define the discount

Choose your discount type:

Percentage discount

  • Select "Percentage off"

  • Enter the percentage (e.g., 15)

  • Set any minimum spend if applicable

Fixed amount discount

  • Select "Dollar amount off"

  • Enter the amount (e.g., 25)

  • Set any minimum spend if applicable

Package or value add

  • Select "Package deal"

  • Configure the included items

  • Set the package price

Step 4: Create a promo code (optional)

If customers need to enter a code:

  • Enable "Requires code"

  • Enter your promo code (e.g., WINTER15)

  • Set usage limits if needed

Tips for promo codes:

  • Keep them short and memorable

  • Use letters and numbers (no special characters)

  • Make them relevant to the offer

  • Consider case sensitivity

Step 5: Set validity period

Define when the offer is available:

  • Start date — when the offer begins

  • End date — when the offer expires

  • Booking window — when customers can book

  • Travel dates — when the experience must occur

Example: Book between 1 June and 30 June for travel 1 July to 31 August.

Step 6: Set conditions

Add any restrictions:

  • Applicable products — which experiences qualify

  • Minimum purchase — spending threshold

  • Maximum discount — cap on savings

  • Customer eligibility — new customers, returning, etc.

  • Usage limits — total uses or per customer

Step 7: Save and activate

  • Review all settings

  • Click Save as Draft to finalise later

  • Or click Activate to make it live

Managing active promotions

Viewing promotions

The promotions page shows:
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  • Active — currently available

  • Scheduled — starting in the future

  • Expired — past the end date

  • Draft — not yet activated


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Editing promotions

To modify an active promotion:
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  • Click on the promotion

  • Click Edit

  • Make your changes

  • Save and reactivate


Note: Changes may affect pending bookings.

Ending promotions early

To stop a promotion before its end date:
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  • Click on the promotion

  • Click End Promotion

  • Confirm your choice


Existing bookings with this offer are not affected.

Tracking performance

See how each promotion performs:
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  • Total uses

  • Revenue generated

  • Average booking value

  • Conversion rate


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Promotional offer ideas

Seasonal promotions

Summer holidays

  • Early bird family packages

  • School holiday specials

  • Beat-the-heat morning tours

Winter

  • Cosy experience packages

  • Local resident discounts

  • Midweek warmers

Shoulder seasons

  • Last-minute deals

  • Extended stay discounts

  • Quiet time savings

Event-based promotions

  • Mother's Day experiences

  • Valentine's Day packages

  • Father's Day adventures

  • Long weekend specials

  • Festival tie-ins

Customer-focused promotions

  • First-time visitor discount

  • Repeat customer reward

  • Birthday month special

  • Loyalty program offers

  • Referral rewards

Marketing promotions

  • Newsletter subscriber exclusive

  • Social media follower offer

  • Review incentive discount

  • Email sign-up bonus

Best practices

Pricing your offers

  • Know your margins — ensure you still make money

  • Consider perceived value — 20% off often beats $20 off on higher prices

  • Don't discount too deep — protect your brand value

  • Time-limit offers — creates urgency

Promoting your offers

  • Feature prominently on your website

  • Send dedicated email campaigns

  • Share on social media

  • Add to your Google Business profile

  • Train staff to mention offers

Measuring success

Track these metrics:
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  • Bookings using the offer

  • Revenue compared to full price

  • New vs returning customers

  • Average booking value

  • Customer feedback


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Avoiding common mistakes

  • Don't run too many offers simultaneously

  • Don't make conditions too complicated

  • Don't forget to end expired promotions

  • Don't discount so much you devalue your product

  • Don't forget to communicate clearly

Smart promotions attract new customers and reward loyal ones — find the balance that works for your business.

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