Listing Your Business in the Marketplace
Getting your business listed in the Tourism Accelerator Marketplace is your first step towards greater visibility and valuable connections. This guide walks you through the process from start to finish.
Before You Begin
To create a listing, you'll need:
An active Tourism Accelerator account
Your business details (ABN, contact information, address)
A clear description of your services
High-quality photos of your business (recommended)
Your operating hours and seasonal availability
Creating Your Listing
Step 1: Access the Marketplace
Log in to your Tourism Accelerator account
Navigate to
/marketplaceClick the "List Your Business" button in the top right corner
Step 2: Choose Your Business Category
Select the primary category that best describes your operation:
Accommodation – Hotels, motels, B&Bs, holiday rentals, caravan parks
Tours & Experiences – Guided tours, adventure activities, cultural experiences
Food & Dining – Restaurants, cafes, wineries, food producers
Attractions – Museums, galleries, natural attractions, theme parks
Services – Transport, equipment hire, travel agents
Events – Venues, event organisers, entertainment
You can select additional secondary categories later to ensure you appear in relevant searches.
Step 3: Enter Your Business Details
Complete the following information:
Basic Information
Business name (as you want it displayed)
Business description (up to 500 words)
Physical address
Contact phone number
Email address
Website URL (if applicable)
Operating Details
Operating hours
Seasonal availability
Booking requirements
Price range indicator
Step 4: Add Your Photos
Photos make a significant difference to your listing's appeal. We recommend:
Hero image – Your main photo that appears in search results (minimum 1200x800 pixels)
Gallery images – 5-10 additional photos showcasing different aspects of your business
Team photos – Help visitors connect with the people behind your business
Photo Tips:
Use natural lighting where possible
Show your space with people enjoying it
Capture what makes your business unique
Ensure images are clear and high-resolution
Step 5: Describe Your Services
This is where you tell your story. Write a compelling description that:
Explains what you offer and what makes it special
Highlights unique features or experiences
Mentions any awards, certifications, or recognitions
Includes relevant keywords visitors might search for
Reflects your brand personality
Step 6: Set Your Location
Confirm your business location on the map. This helps:
Visitors find you easily
Your listing appear in location-based searches
Fellow operators identify partnership opportunities nearby
Step 7: Review and Submit
Before submitting:
Preview how your listing will appear
Check all information is accurate
Verify your contact details are correct
Confirm your photos display properly
Click "Submit Listing" when you're satisfied.
What Happens Next
After submission, your listing goes through a brief verification process:
Review – Our team checks your listing meets community guidelines
Verification – We confirm your business details
Approval – Your listing goes live in the Marketplace
Notification – You receive an email confirming your listing is active
This process typically takes 1-2 business days.
Tips for a Successful Listing
Be thorough – Complete every field for maximum visibility
Be authentic – Let your unique personality shine through
Be specific – Include details that help visitors understand your offering
Be visual – Quality photos significantly increase engagement
Need Help?
If you encounter any issues while creating your listing, our support team is here to help. We want to make sure every tourism operator in our region has the opportunity to showcase their business effectively.
Visit /directory to see examples of successful listings and get inspiration for your own.