Your Business Profile Explained
Your business profile is the foundation of your presence on Launchpad. It tells customers, partners, and the tourism industry who you are and what you offer.
What is your business profile?
Your business profile includes:
Business name — your trading name
Logo — your visual identity
Description — what you do and what makes you special
Contact details — how people can reach you
Location — where you're based
Business type — the category of tourism business you run
ABN — your Australian Business Number
This information appears in various places:
Your public Insider profile (if enabled)
Trade rate sheets shared with partners
Invoices and proposals
Event registrations
Where to find your business profile
Click My Business in the main menu
Select My Business from the hub menu
You'll see your Business Profile page
The business profile page
Your profile page shows:
Hero section
At the top, you'll see your logo, business name, and a quick overview with key stats.
Statistics cards
Quick numbers showing:
Products listed
Team members
Linked experiences
Experience match percentage
Products section
A preview of your products, with a link to see all.
Connected regions
Which tourism regions and areas you're connected to.
Quick actions
Buttons to quickly:
Manage products
Manage team
Edit profile
View public page
Why your profile matters
A complete business profile:
Builds trust — customers and partners see you're professional
Improves visibility — helps you appear in directories and searches
Enables features — some Launchpad features require profile information
Saves time — your details auto-fill into documents and communications
Keeping your profile current
Review your business profile regularly:
After rebranding or changing your name
When contact details change
At the start of each tourism season
When adding new products or services
Your business profile is your first impression — make it count.