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Adding Product Tags

Use tags to organise and filter your products for better management

Written by Hayden Zammit Meaney
Updated over 2 months ago

Adding Product Tags

Tags provide flexible organisation beyond categories. While a product belongs to one category, it can have multiple tags — making it easy to filter, search, and group products in different ways.

Categories vs. Tags

Understanding the difference:

Categories

Tags

One per product

Multiple per product

Broad groupings

Specific attributes

Customer-facing

Often internal

Hierarchical

Flat

Example:

  • Category: "Tours"

  • Tags: "whale-watching", "family-friendly", "half-day", "departures-cairns"

Why use tags?

Tags help you:

  • Filter products — find all "family-friendly" offerings quickly

  • Create collections — group products for marketing campaigns

  • Track attributes — identify "wheelchair-accessible" products

  • Manage operations — tag by guide, vehicle, or equipment needed

  • Seasonal organisation — mark "winter-only" or "summer-special"

How to add tags

Adding tags to a product

  • Go to Products from the main menu

  • Click on the product you want to tag

  • Click Edit to enter edit mode

  • Find the Tags field

  • Type a tag and press Enter to add it

  • Repeat for additional tags

  • Click Save

Creating new tags

Tags are created as you type:

  • In the tags field, type your new tag

  • Press Enter to add it

  • The tag is now available for other products too

Removing tags

To remove a tag from a product:

  • Edit the product

  • Find the tag in the Tags field

  • Click the X on the tag to remove it

  • Save your changes

Tag naming conventions

Keep tags consistent

Use a standard format:

  • All lowercase: "family-friendly" not "Family-Friendly"

  • Use hyphens for spaces: "half-day" not "half day"

  • Be specific: "departs-port-douglas" not "port douglas"

Avoid duplicates

Watch out for similar tags:

  • Don't use both "family" and "family-friendly"

  • Avoid "accessible" and "wheelchair-accessible" unless meaningful

  • Check existing tags before creating new ones

Use clear naming

Tags should be self-explanatory:

  • ✅ "includes-lunch"

  • ✅ "morning-departure"

  • ✅ "min-2-people"

  • ❌ "type-a"

  • ❌ "promo1"

Useful tag ideas

Audience tags

  • family-friendly

  • couples

  • solo-travellers

  • seniors

  • corporate-groups

  • school-groups

Duration tags

  • half-day

  • full-day

  • multi-day

  • 2-hours

  • overnight

Experience tags

  • adventure

  • relaxation

  • cultural

  • nature

  • food-and-wine

  • photography

Practical tags

  • wheelchair-accessible

  • includes-meals

  • includes-transport

  • wet-weather-ok

  • early-morning

  • sunset

Seasonal tags

  • summer-only

  • winter-special

  • school-holidays

  • peak-season

  • whale-season

Location tags

  • departures-cairns

  • departures-brisbane

  • great-barrier-reef

  • rainforest

  • outback

Filtering by tags

Use tags to find products quickly:

  • Go to your products list

  • Click the Filter option

  • Select one or more tags

  • View matching products

This is especially useful when:

  • Planning marketing campaigns

  • Checking accessibility across products

  • Finding products for specific audiences

  • Reviewing seasonal offerings

Bulk tagging

To tag multiple products at once:

  • Select products from your list

  • Use the bulk action menu

  • Choose Add Tag

  • Enter the tag

  • Confirm to apply

Managing your tags

Review periodically

  • Remove unused tags

  • Consolidate similar tags

  • Update outdated tags

  • Check for typos and inconsistencies

Document your tags

Consider maintaining a list of your standard tags:

  • What each tag means

  • When to use it

  • Who should apply it

This ensures consistency across your team.

Tags provide powerful, flexible organisation — use them to make managing your products easier.

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