Adding Product Extras
Extras are optional add-ons customers can purchase with your product. They enhance the experience, increase booking value, and give customers flexibility to customise their purchase.
What are extras?
Extras are additional items or services offered alongside your main product:
Upgrades — premium options for enhanced experiences
Equipment — gear hire for activities
Add-ons — additional services or inclusions
Enhancements — special touches that add value
Why offer extras?
Extras benefit both you and your customers:
For your business
Increase average booking value
Offer flexibility without complexity
Upsell without pressure
Differentiate from competitors
For customers
Customise their experience
Choose what matters to them
Manage their budget
Feel in control
Types of extras
Experience upgrades
VIP seating or access
Extended duration
Private guide addition
Premium equipment
Food and beverage
Lunch upgrade
Champagne on arrival
Gourmet hamper
Special dietary options
Equipment and gear
Wetsuit hire
Camera rental
Fishing gear upgrade
Premium equipment selection
Convenience items
Hotel transfers
Photo package
Souvenir inclusion
Printed certificate
Accommodation extras
Early check-in
Late check-out
Breakfast addition
Room upgrade
How to add extras
Creating an extra
Go to Products from the main menu
Click on the product you want to enhance
Click Edit to enter edit mode
Navigate to the Rates or Pricing section
Click Add Rate and choose rate category Extra or Add-on
Fill in the details:
- Name — what the extra is called - Description — what's included - Price — cost of the extra - Pricing unit — per person, per booking, per night, etc.
Click Save
Extra details to include
For each extra, specify:
Clear name — "Wetsuit Hire" not "Option A"
Description — what's included and why it adds value
Price — make it clear and fair
Availability — any limits or conditions
Pricing your extras
Cost-plus approach
Calculate your costs and add margin:
Equipment cost/depreciation
Additional staff time
Materials or supplies
Target profit margin
Value-based pricing
Price based on perceived value:
What would customers expect to pay?
What do competitors charge?
How much does it enhance the experience?
Bundle considerations
Consider package pricing:
Discount multiple extras together
Create "enhancement packages"
Offer early-booking extras incentives
Displaying extras
During booking
Show extras at the right moment:
After main product selection
Before payment
With clear descriptions and pricing
In your listing
Mention popular extras:
"Upgrade options available"
"Lunch can be added"
"Equipment hire included in premium option"
Popular extra ideas
Tours
Extra | Description | Typical Price |
Photo package | Professional photos of your experience | $30-50 |
Lunch upgrade | Gourmet lunch instead of standard | $20-40 |
Private guide | Exclusive guide for your group | $100-200 |
Extended tour | Additional hour or stop | $30-50 |
Accommodation
Extra | Description | Typical Price |
Breakfast | Full breakfast daily | $20-35 pp |
Early check-in | Arrive from 10am | $50-100 |
Late check-out | Depart by 4pm | $50-100 |
Airport transfer | One-way shuttle | $30-60 |
Experiences
Extra | Description | Typical Price |
Equipment upgrade | Premium gear | $20-50 |
Take-home kit | Materials to recreate at home | $30-60 |
Certificate | Printed achievement certificate | $10-20 |
Video recording | Professional video | $40-80 |
Managing extras
Track popularity
Monitor which extras sell:
Focus on popular ones
Improve or remove unpopular ones
Test new extras periodically
Update seasonally
Extras might change by season:
Summer: cold drinks, sun protection
Winter: warm beverages, blankets
Events: special commemorative items
Review pricing
Check extra pricing regularly:
Are costs covered?
Is value perception correct?
How do you compare to competitors?
Best practices
Keep it simple
Offer 3-5 extras maximum
Make choices easy
Avoid overwhelming customers
Add genuine value
Extras should enhance the experience
Don't offer unnecessary items
Ensure quality matches the main product
Price fairly
Extras should feel like good value
Don't overcharge for simple items
Consider perception carefully
Well-chosen extras increase revenue while letting customers create their perfect experience.