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Creating Regional Marketing Campaigns

Build and manage promotional campaigns that showcase your region and drive visitor engagement.

Hayden Zammit Meaney avatar
Written by Hayden Zammit Meaney
Updated today

Creating Regional Marketing Campaigns

Marketing campaigns help you tell your region's story and attract visitors. Tourism Accelerator provides tools to create coordinated promotional efforts that benefit all your operators. Here's how to build campaigns that make an impact.

Accessing Campaign Tools

  • Navigate to your regional dashboard at /regional

  • Click Marketing in the left sidebar

  • Select Campaigns to view and manage your campaigns

Planning Your Campaign

Before creating a campaign, consider:

  • Objective: What do you want to achieve? (Awareness, bookings, off-peak visitation)

  • Target Audience: Who are you trying to reach? (Families, couples, adventure seekers)

  • Timing: When should the campaign run? (Seasonal, event-based, ongoing)

  • Budget: What resources are available?

  • Operators: Which businesses will be featured?

Creating a New Campaign

Campaign Setup

  • Click Create Campaign

  • Enter the basic details:

- Campaign Name: Internal reference name - Campaign Title: Public-facing headline - Objective: Select from awareness, engagement, or conversion - Start and End Dates: Campaign duration - Description: Brief overview of the campaign

Selecting a Theme

Choose or create a campaign theme:

  • Seasonal: Summer escapes, winter warmers, autumn colours

  • Experience-Based: Food and wine trail, adventure weekends, cultural discoveries

  • Audience-Focused: Family holidays, romantic getaways, solo adventures

  • Event-Tied: Festival season, school holidays, long weekends

Adding Campaign Content

Build compelling campaign materials:

  • Hero Image: Upload an eye-catching feature image

  • Campaign Copy: Write engaging promotional text

  • Call to Action: Define what you want visitors to do

  • Landing Page: Create or select where traffic will be directed

Featuring Operators

Include relevant operators in your campaign:

  • Go to the Featured Operators section

  • Search and select operators to include

  • Consider featuring:

- Operators relevant to your campaign theme - A mix of categories for complete trip planning - Businesses across different parts of your region

  • Notify selected operators about their inclusion

Campaign Channels

On-Platform Promotion

Your campaign can appear in several places:

  • Regional Homepage: Featured campaign banner

  • Search Results: Campaign badge on relevant listings

  • Itinerary Builder: Suggested campaign-related experiences

  • Email Notifications: To users interested in your region

External Promotion

Extend your reach beyond the platform:

  • Social Media Assets: Download ready-to-share images and copy

  • Email Templates: Pre-built emails for your own newsletters

  • Shareable Links: Trackable URLs for different channels

  • Press Kit: Materials for media outreach

Campaign Management

Monitoring Performance

Track how your campaign is performing:

  • Go to your campaign dashboard

  • View real-time metrics:

- Impressions (how many times the campaign was seen) - Clicks (engagement with campaign content) - Conversions (desired actions taken) - Featured operator performance

Making Adjustments

Optimise your campaign as it runs:

  • Update creative: Refresh images or copy if engagement drops

  • Adjust featuring: Rotate which operators are highlighted

  • Extend duration: If performing well, consider running longer

  • Increase promotion: Put more effort into channels that work

Pausing or Ending Campaigns

If you need to stop a campaign:

  • Open the campaign settings

  • Click Pause Campaign to temporarily stop, or

  • Click End Campaign to conclude early

  • Choose whether to archive campaign materials

Campaign Reporting

After your campaign ends:

  • Go to Campaigns > Completed

  • Select your campaign

  • View the full performance report:

- Total reach and engagement - Conversion metrics - Operator-level performance - Comparison to benchmarks

  • Export the report for stakeholder presentations

Campaign Best Practices

  • Plan ahead: Start campaign setup at least 2-3 weeks before launch

  • Coordinate with operators: Give them time to prepare for increased interest

  • Be specific: Focused campaigns outperform generic promotions

  • Tell stories: Feature real experiences and testimonials

  • Measure everything: Use tracking links to understand what works

  • Learn and iterate: Apply insights from each campaign to the next

Well-executed campaigns create momentum for your entire region. They give visitors compelling reasons to choose your destination and give your operators valuable exposure they might not achieve alone.

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