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Creating Reports for Stakeholders

Generate comprehensive reports to demonstrate regional tourism performance to councils, boards, and funding bodies.

Hayden Zammit Meaney avatar
Written by Hayden Zammit Meaney
Updated today

Creating Reports for Stakeholders

Demonstrating the value of regional tourism is essential for securing ongoing support and funding. Tourism Accelerator's reporting tools help you create professional, data-driven reports for councils, boards, funding bodies, and other stakeholders. Here's how to build compelling reports that tell your region's story.

Understanding Your Stakeholders

Different audiences need different information:

Local Councils

  • Economic impact on the local area

  • Business participation rates

  • Community benefit indicators

  • Alignment with council tourism strategies

Tourism Boards

  • Visitor engagement metrics

  • Regional competitiveness

  • Campaign performance

  • Growth trends

Funding Bodies

  • Return on investment

  • Progress against funded initiatives

  • Milestone achievements

  • Future opportunities

Industry Partners

  • Operator participation

  • Sector-specific insights

  • Partnership outcomes

  • Collaboration opportunities

Accessing Report Builder

  • Navigate to your regional dashboard at /regional

  • Click Reports in the left sidebar

  • Select Create Report or choose from templates

Using Report Templates

Pre-built templates save time:

Monthly Overview Report

  • Key metrics summary

  • Month-on-month comparisons

  • Notable achievements

  • Upcoming activities

Quarterly Performance Report

  • Detailed analytics

  • Trend analysis

  • Campaign summaries

  • Strategic recommendations

Annual Report

  • Year-in-review statistics

  • Growth analysis

  • Major milestones

  • Future outlook

Grant Acquittal Report

  • Funded activity outcomes

  • Expenditure summary

  • Impact measurement

  • Evidence documentation

Building a Custom Report

Selecting Metrics

  • Click Custom Report

  • Choose from available metrics:

- Engagement: Views, clicks, time on site - Operators: Registrations, activity, compliance - Content: Listings, events, campaigns - Conversion: Enquiries, bookings, revenue

  • Drag and drop to arrange sections

Setting Date Ranges

  • Click the date selector

  • Choose the reporting period

  • Optionally add comparison periods

  • Apply to generate data

Adding Visualisations

Make data accessible with charts:

  • Line graphs: Show trends over time

  • Bar charts: Compare categories or periods

  • Pie charts: Display composition breakdowns

  • Maps: Illustrate geographic distribution

  • Tables: Present detailed figures

Including Context

Add narrative to your data:

  • Click Add Text Block between sections

  • Explain what the numbers mean

  • Highlight key achievements

  • Acknowledge challenges and responses

  • Outline next steps

Enhancing Your Reports

Adding Case Studies

Include operator success stories:

  • Click Add Case Study

  • Select an operator

  • Summarise their journey and achievements

  • Include quotes or testimonials

  • Add supporting images

Incorporating Visuals

Make reports engaging:

  • Regional photography

  • Event highlights

  • Campaign creative

  • Infographics summarising key points

Appendices

Support your report with:

  • Detailed data tables

  • Methodology notes

  • Glossary of terms

  • Full operator listings

Exporting and Sharing

Export Formats

  • Click Export when your report is ready

  • Choose your format:

- PDF: Professional presentation format - Word: Editable document for customisation - PowerPoint: Presentation-ready slides - Excel: Raw data for further analysis

Sharing Options

Distribute your report:

  • Email directly: Enter recipient addresses

  • Generate link: Create a shareable URL

  • Download: Save locally for distribution

  • Schedule: Automate regular report delivery

Presenting Your Reports

Preparation Tips

  • Review the report thoroughly before presenting

  • Prepare talking points for key metrics

  • Anticipate questions stakeholders may ask

  • Have supporting data ready if needed

Storytelling with Data

  • Start with headlines and key achievements

  • Use visuals to illustrate trends

  • Connect data to strategic objectives

  • End with clear recommendations

Handling Questions

  • Be honest about challenges

  • Have explanations for unusual figures

  • Offer to provide additional detail after

  • Follow up on any commitments made

Scheduling Regular Reports

Automate your reporting routine:

  • Go to Reports > Scheduled Reports

  • Click Create Schedule

  • Select report template

  • Set frequency (weekly, monthly, quarterly)

  • Add recipients

  • Choose delivery day and time

  • Save schedule

Reports will be generated and sent automatically.

Report Best Practices

  • Be consistent: Use the same metrics over time for comparability

  • Be honest: Present challenges alongside successes

  • Be relevant: Focus on what matters to each audience

  • Be timely: Deliver reports when stakeholders expect them

  • Be actionable: Include recommendations, not just data

Strong reporting builds confidence in your regional tourism program and provides the evidence needed to secure ongoing support and investment.

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