Managing Regional Content and Pages
Your regional content is often a visitor's first impression of your destination. Well-crafted pages inspire travel, while operator listings handle the details. Here's how to create and maintain content that showcases the best of your region.
Understanding Regional Content
Your region has several content areas:
Regional Landing Page: The main entry point for visitors exploring your region
About Your Region: Background, history, and character
Things to Do: Curated highlights of experiences
Getting There: Transport and access information
Practical Information: Weather, best times to visit, tips
Accessing Content Management
Navigate to your regional dashboard at
/regionalClick Content in the left sidebar
Select the section you want to edit
Editing Your Regional Landing Page
Hero Section
Create an impactful first impression:
Click Edit Hero
Upload a stunning feature image (recommended: 1920x1080 pixels)
Write a compelling headline (keep it short and evocative)
Add a subheading that expands on the headline
Set your primary call-to-action button
Tips for great hero content:
Use high-quality, professionally shot imagery
Choose images that represent your region's character
Update seasonally to keep content fresh
Test different headlines to see what resonates
Introduction Section
Welcome visitors to your region:
Click Edit Introduction
Write 2-3 paragraphs that capture your region's essence
Highlight what makes your region unique
Include a mix of experience types
Use warm, inviting language
Featured Experiences
Showcase your best offerings:
Go to Featured Experiences
Select operators or experiences to highlight
Choose a diverse mix:
- Different categories - Various price points - Geographic spread
Add custom descriptions for each feature
Arrange in your preferred order
Upcoming Events
Display what's happening:
Events automatically pull from your events calendar
Choose how many events to display
Set filtering preferences (featured only, specific categories)
Link to your full events calendar
Creating Additional Pages
Adding a New Page
Go to Content > Pages
Click Add Page
Choose a template:
- Standard: Flexible content page - Trail: Themed experience trail - Itinerary: Suggested trip plans - Campaign: Promotional landing page
Enter your page details and content
Set the URL slug
Publish when ready
Page Content Blocks
Build pages using content blocks:
Text: Rich text with formatting
Image: Single image with caption
Gallery: Multiple images in a grid
Video: Embedded video content
Map: Interactive map showing locations
Operator List: Filtered list of operators
Call to Action: Buttons linking to actions
Quote: Featured testimonials
Writing Effective Content
Voice and Tone
Keep your writing:
Warm: Welcoming and friendly
Authentic: True to your region's character
Inspiring: Paint pictures with words
Practical: Include useful information
Inclusive: Welcoming to all visitors
Content Structure
Organise content for easy reading:
Use clear headings and subheadings
Keep paragraphs short (3-4 sentences)
Include bullet points for lists
Break up text with images
Front-load important information
SEO Considerations
Help visitors find your content:
Use relevant keywords naturally
Write descriptive page titles
Create meaningful URL slugs
Add alt text to all images
Include internal links to related content
Managing Media
Image Library
Organise your visual assets:
Go to Content > Media Library
Upload images to organised folders
Add tags and descriptions for easy searching
Use consistent naming conventions
Image Guidelines
For best results:
Minimum resolution: 1200 pixels wide
Format: JPEG for photos, PNG for graphics
File size: Optimise for web (under 500KB)
Rights: Ensure you have permission to use all images
Video Content
Enhance pages with video:
Upload videos to YouTube or Vimeo
Embed using the video block
Add engaging thumbnails
Include captions for accessibility
Content Review and Updates
Regular Review Cycle
Keep content current:
Monthly: Check for outdated information
Seasonally: Update imagery and featured content
Annually: Comprehensive review and refresh
Content Calendar
Plan your updates:
Go to Content > Calendar
Schedule content updates
Assign tasks to team members
Track completion
Great regional content works alongside your operators' listings to create a complete picture of your destination. Regular attention to your content ensures visitors always find accurate, inspiring information about your region.