Making Your Sustainability Pledge
Taking the sustainability pledge is your first step toward becoming a Tourism for Good operator. It's a public commitment to running your business in a way that benefits the environment, your community, and future generations.
What is the sustainability pledge?
The sustainability pledge is a declaration that you're committed to:
Reducing your environmental impact — minimising waste, emissions, and resource use
Supporting local communities — creating local jobs and engaging with your community
Operating ethically — treating staff fairly and running a transparent business
Continuous improvement — always looking for ways to do better
It's not about being perfect. It's about committing to the journey.
Why take the pledge?
Making a public commitment helps you:
Stay accountable — a pledge creates motivation to follow through
Connect with others — join a community of like-minded operators
Attract conscious travellers — more visitors are choosing sustainable options
Stand out — differentiate your business in a crowded market
Feel proud — do work that aligns with your values
How to take the pledge
Step 1: Access Tourism for Good
Go to Tourism for Good from the main menu
Click on Take the Pledge or navigate to the pledge section
Step 2: Review the commitment
Read through the pledge statement carefully. You're committing to:
Assess your current sustainability practices honestly
Set meaningful goals for improvement
Take action to reduce your negative impacts
Share your progress and learnings
Support others on their sustainability journey
Step 3: Personalise your pledge
Add your own commitments:
Choose which pillars matter most to your business
Add specific goals you want to achieve
Set a timeline for your first actions
Write a personal statement about why sustainability matters to you
Step 4: Make it official
Review your complete pledge
Click Sign the Pledge
Your pledge is now recorded and visible in your profile
What happens after you pledge?
Once you've taken the pledge:
Your profile is updated — your commitment appears on your Tourism for Good profile
You're added to the directory — other operators and visitors can find you
You receive resources — we'll send you helpful materials to get started
You can track progress — use the Tourism for Good hub to monitor your journey
Sharing your pledge
Let your customers know you've made a commitment:
On your website
Add a sustainability statement or badge to your website. You can link to your Tourism for Good profile.
On social media
Share your pledge with your followers. We provide templates and graphics you can use.
In your communications
Mention your commitment in newsletters, booking confirmations, and other customer touchpoints.
Updating your pledge
Your sustainability journey evolves over time. You can:
Add new commitments as you progress
Update your focus areas
Refresh your personal statement
Celebrate milestones you've achieved
To update your pledge:
Go to Tourism for Good
Click on your pledge in the dashboard
Select Edit Pledge
Make your changes and save
Taking the pledge is just the beginning — your actions from here will make the real difference.