Understanding Your Business Health Score
Your Business Health Score provides a comprehensive assessment of your tourism operation's overall performance. This single metric gives you a quick understanding of how well your business is doing across multiple dimensions.
What Is the Business Health Score?
The Business Health Score is a calculated rating that combines multiple aspects of your business performance into one easy-to-understand score. It's displayed on a scale that helps you quickly gauge your business's current state.
Score Ranges
Excellent (85-100): Your business is thriving across all areas
Good (70-84): Strong performance with some areas for improvement
Fair (50-69): Moderate performance with clear opportunities to improve
Needs Attention (Below 50): Significant areas require focus
Accessing Your Business Health Score
Navigate to
/growthfrom your dashboardYour Business Health Score is displayed prominently at the top
Click on the score for detailed breakdown
How Your Score Is Calculated
The Business Health Score considers multiple factors:
Revenue Performance (25%)
How well you're meeting financial targets:
Revenue trends over time
Progress towards revenue goals
Seasonal performance patterns
Growth rate compared to previous periods
Customer Metrics (25%)
The health of your customer relationships:
Customer acquisition rate
Customer satisfaction scores
Repeat booking rate
Review ratings and sentiment
Goal Achievement (20%)
How effectively you're reaching objectives:
Percentage of goals on track
Goal completion rate
Milestone achievements
Action plan progress
Operational Efficiency (15%)
How well your operations are running:
Booking conversion rates
Cancellation rates
Response times to enquiries
System utilisation
Business Profile (15%)
The completeness and quality of your setup:
Profile completeness
Product descriptions and images
Pricing strategy implementation
System integrations
Understanding Your Score Components
Viewing the Breakdown
Click on your Business Health Score to see:
Individual component scores
Performance trends for each area
Specific factors affecting each component
Comparison to previous periods
Component Details
For each component, you can view:
Current score for that area
Trend direction (improving, stable, declining)
Key factors influencing the score
Recommendations for improvement
Improving Your Business Health Score
Prioritise Low-Scoring Areas
Focus on components with the lowest scores first:
Identify your weakest area
Review the specific factors affecting it
Implement suggested improvements
Monitor progress over time
Quick Wins for Score Improvement
Some improvements have immediate impact:
Complete your business profile
Respond to pending reviews
Update outdated information
Set and track specific goals
Long-Term Score Building
Sustained improvement comes from:
Consistent goal tracking and achievement
Steady customer satisfaction focus
Regular review of recommendations
Continuous operational improvements
Score Trends and History
Tracking Changes Over Time
Your score history shows:
Monthly score changes
Long-term trends
Seasonal patterns
Impact of major changes
Understanding Fluctuations
Scores may fluctuate due to:
Seasonal variations in tourism
One-time events affecting metrics
New goal creation or completion
Changes in business operations
Setting Score Goals
Consider setting goals for your Business Health Score:
Note your current score
Identify target improvements
Set a realistic improvement goal
Track progress monthly
Using Your Score Effectively
Regular Monitoring
Check your Business Health Score:
Weekly for awareness
Monthly for trend analysis
Quarterly for strategic review
Team Communication
Share your score with your team:
Celebrate improvements together
Discuss areas needing focus
Set collective improvement goals
Track team contributions to score
Strategic Planning
Use your score for planning:
Identify priority areas for investment
Inform resource allocation decisions
Guide training and development focus
Shape your growth strategy
Common Score Questions
Why Did My Score Drop?
Score decreases might result from:
Missed goal deadlines
Decreased booking activity
Negative customer feedback
Incomplete profile sections
Review the component breakdown to identify the specific cause.
How Quickly Can I Improve My Score?
Improvement speed depends on:
Which components need work
The nature of required changes
Your ability to implement improvements
External factors affecting metrics
Some improvements show within days; others take months.
Is My Score Compared to Other Businesses?
Your score reflects your individual performance, not a comparison to others. This means your improvements are always relative to your own baseline.
What's a Good Target Score?
Aim for:
Fair to Good (60+) as a minimum baseline
Good (70-84) as a strong operating level
Excellent (85+) as a stretch goal
Remember that maintaining a high score requires consistent attention across all areas of your business.