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Exporting Reports

Download your analytics data for further analysis and sharing

Hayden Zammit Meaney avatar
Written by Hayden Zammit Meaney
Updated today

Exporting Reports

Exporting your data lets you analyse it in spreadsheets, create custom reports, and share insights with your team. This guide shows you how to download reports from Launchpad.

Why export your data?

Exporting is useful when you want to:

  • Analyse in Excel or Sheets — use formulas and pivot tables

  • Create custom reports — format for your specific needs

  • Share with stakeholders — board reports, partner updates

  • Archive for records — maintain historical data

  • Combine with other data — integrate with your own systems

Exporting visitor analytics

Basic export

  • Go to Insights Hub

  • Click Visitor Analytics

  • Set your desired filters (region, year, quarter, visitor type)

  • Click the Export button in the top right

  • Your download will begin automatically

What's included

Exported data includes:

  • All currently filtered data

  • Summary metrics

  • Detailed breakdown by segment

  • Column headers for easy analysis

Setting up your export

Choose the right filters first

Before exporting, ensure you have:

Filter

Purpose

State/Territory

Geographic scope

Sub-Region

Local focus

Year

Time period

Quarter

Seasonal focus

Visitor Type

Segment focus

Transport

Travel mode focus

Preview your data

The data table at the bottom of the page shows what will be exported:

  • Scroll to the Detailed Data section

  • Review the columns and rows

  • Check the data matches your needs

  • Then click Export

Export formats

CSV format

Comma Separated Values — works with any spreadsheet:

  • Universal compatibility

  • Easy to import

  • Plain text format

  • Good for data processing

Working with exported data

Once downloaded, you can:

  • Open in Excel, Google Sheets, or Numbers

  • Create pivot tables for analysis

  • Build custom charts

  • Filter and sort as needed

  • Combine with other data sources

What data is available?

Visitor analytics export

Column

Description

Region

State or territory

Sub-region

Specific area

Visitor type

Holiday, Business, VFR

Gender

Male/Female

Age group

Age bracket

Trips (thousands)

Number of trips

Nights (millions)

Total nights

Spend (millions)

Total spending

Avg nights/trip

Average stay length

Avg spend/trip

Average per visitor

Timeframe

Exported data reflects:
​

  • Your selected year and quarter

  • Rolling 12-month periods for quarterly data

  • Full year for annual selections


​

Creating custom reports

In Excel

  • Open your exported CSV

  • Select your data range

  • Insert > Pivot Table

  • Drag fields to analyse by different dimensions

  • Create charts from your pivot tables

In Google Sheets

  • Open your CSV in Sheets

  • Select your data

  • Insert > Pivot table

  • Configure rows, columns, and values

  • Insert chart from pivot table data

Common analyses

Analysis

How to create

By region

Pivot by region, sum trips/spend

By visitor type

Pivot by type, compare metrics

Trend over quarters

Pivot by quarter, add line chart

Demographics

Pivot by age/gender combinations

Sharing exported reports

With your team

  • Save to shared drive

  • Email as attachment

  • Upload to project folders

For presentations

  • Create charts from exported data

  • Copy into PowerPoint or Slides

  • Add context and commentary

  • Include source attribution

For board reports

Consider:
​

  • Executive summary charts

  • Year-over-year comparisons

  • Key metric highlights

  • Action items from insights


​

Data security

When exporting

  • Data downloads to your device

  • Treat exports as confidential business data

  • Store securely

  • Share only with appropriate recipients

For sensitive data

  • Consider who needs access

  • Use password protection if sharing

  • Delete old exports you no longer need

  • Follow your organisation's data policies

Troubleshooting exports

Export not starting

  • Check your browser allows downloads

  • Try a different browser

  • Disable ad blockers temporarily

  • Clear browser cache

File won't open

  • Check you have spreadsheet software installed

  • Try opening with Google Sheets online

  • Verify the file downloaded completely

  • Re-export if file is corrupted

Data looks wrong

  • Check your filters before export

  • Verify the preview data table

  • Ensure correct date format in spreadsheet

  • Look for number formatting issues

Large files

For large data exports:
​

  • Export may take longer

  • File size may be large

  • Consider filtering to reduce scope

  • Break into multiple exports if needed


​

Tips for effective exports

  • Filter first — only export data you need

  • Document your exports — note what was included

  • Consistent naming — use clear file names (e.g., "Visitor-Analytics-NSW-Q3-2024.csv")

  • Version control — date your files

  • Combine with notes — add context when sharing

Common export questions

How often can I export?

Export as often as you need. There are no limits on the number of exports.

Can I automate exports?

For regular exports, consider:
​

  • Setting up automated reports (see next article)

  • Using scheduled reminders to export

  • Creating export checklists for regular reporting


​

Can I export historical data?

Yes, use the year filter to access different time periods. Note that data availability varies by how long the data source has been collecting.

Is there a row limit?

Exports include all data matching your filters. Very large exports may take longer to generate.

Exported data gives you the flexibility to analyse, report, and share insights your way.

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