Using Email Templates
Email templates help you create professional-looking emails without starting from scratch. Launchpad provides pre-built designs tailored for tourism businesses — so you can focus on your message, not the layout.
Why use templates?
Save time — no need to design from scratch
Look professional — polished designs that represent your brand
Stay consistent — same look across all your emails
Mobile-ready — templates work on all devices
Proven layouts — designs that drive engagement
Finding email templates
Template categories
Promotional
Perfect for driving bookings:
Special Offer — highlight a discount or deal
New Experience — announce a new product
Seasonal Promotion — promote seasonal activities
Flash Sale — time-limited offers
Informational
Keep your audience in the loop:
Newsletter — regular updates and stories
Announcement — important news or changes
Event Invitation — invite people to an event
Reminder — gentle nudge about upcoming bookings
Transactional
For booking-related communication:
Booking Confirmation — confirm a reservation
Pre-Arrival — what to expect before their visit
Post-Experience — thank you and feedback request
Review Request — encourage online reviews
Seasonal
Timely templates for Australian seasons:
Summer Holidays — December/January themes
Easter — autumn getaway ideas
Winter Warmers — cosy experiences
Spring — renewal and new beginnings
Using a template
Step 1: Choose your template
Browse the template gallery
Click on a template to preview
Click Use This Template to start editing
Step 2: Add your content
Replace the placeholder content:
Header image — upload your own photo or use AI-selected images
Headline — your main message
Body text — your story, offer, or information
Call to action — the button text and link
Footer — your contact details (often pre-filled)
Step 3: Customise the design
Adjust the template to match your brand:
Colours — update to your brand colours
Logo — add your business logo
Fonts — choose from available font options
Spacing — adjust layout as needed
Step 4: Preview and test
Before sending:
Click Preview to see how it looks
Check Mobile Preview for phone display
Send a Test Email to yourself
Review links and spelling
Step 5: Save and send
When you're happy:
Save as Draft — continue editing later
Schedule — send at a specific time
Send Now — deliver immediately
Save as Template — reuse your customised version
Editing template elements
Images
Click any image to replace it
Use images from your Media Gallery
Or upload new images directly
Recommended size is shown for each image slot
Text blocks
Click text to edit directly
Use the formatting toolbar for bold, links, and lists
Keep paragraphs short for easy reading
Buttons
Edit button text to be action-oriented
Add the destination URL
Choose button colour and style
Sections
Add new sections as needed
Reorder sections by dragging
Delete sections you don't need
Creating your own templates
Once you've customised a design:
Click Save as Template
Give it a name (e.g., "Monthly Newsletter")
Find it in your My Templates section
This saves time for regular emails like monthly newsletters.
Best practices for tourism emails
Subject lines
Keep them under 50 characters
Create curiosity or urgency
Be clear about the value
Examples:
- "Winter whale season starts Friday" - "Your sunset cruise is tomorrow" - "New family package: 20% off"
Content
Lead with the most important information
Use images that show the experience
Keep copy concise and scannable
Include one clear call to action
Timing
Test different send times
Avoid early mornings and late nights
Consider your audience's timezone
Tuesday to Thursday often works well
Mobile design
Most emails are read on phones
Use large, tappable buttons
Keep images optimised for fast loading
Preview on mobile before sending
Beautiful emails help you connect with visitors — templates make it easy to look professional every time.