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Creating Social Media Posts

Generate engaging social content for your tourism business

Hayden Zammit Meaney avatar
Written by Hayden Zammit Meaney
Updated today

Creating Social Media Posts

Social media helps you reach potential visitors where they spend their time. Launchpad makes it easy to create engaging posts — with AI assistance that understands tourism and your brand voice.

Why social media matters for tourism

  • Visual discovery — travellers find inspiration on social

  • Build trust — show the real experience you offer

  • Stay connected — keep past visitors engaged

  • Reach new audiences — extend beyond your website

  • Share your story — connect on a personal level

Creating a social post

Step 1: Open the content generator

  • Go to Marketing from the main menu

  • Click Generate or navigate to AI Generator

  • Select Social as the content type

Step 2: Choose your platform

Select where you'll post:

  • Instagram — visual, lifestyle-focused content

  • Facebook — community and event-focused

  • LinkedIn — professional, industry updates

  • TikTok — short, engaging video concepts

  • X (Twitter) — quick updates and conversations

Each platform has different character limits and styles. The AI optimises for your chosen platform.

Step 3: Add inspiration

Help the AI understand what to write about:

  • Select images — browse your Media Gallery for photos

  • Enter a topic — describe what you want to promote

  • Add context — include details like dates, prices, or features

  • Choose tone — casual, professional, exciting, informative

Step 4: Generate your post

  • Click Generate

  • Review the AI-created content

  • Check the hashtag suggestions

  • View the character count

Step 5: Edit and refine

The AI gives you a starting point. Make it yours:

  • Add personal touches and local details

  • Include specific calls to action

  • Adjust the tone to sound like you

  • Update hashtags for your audience

Step 6: Save or schedule

When you're happy:

  • Copy — paste directly into your social platform

  • Add to Calendar — schedule it in Launchpad

  • Save as Draft — finish later

  • Add to Campaign — link to an active campaign

Platform-specific tips

Instagram

  • Lead with stunning visuals

  • Use up to 30 hashtags (mix popular and niche)

  • Include a call to action in the caption

  • Tag relevant locations

  • Example post length: 150-300 words

Facebook

  • Mix photos, videos, and text updates

  • Ask questions to encourage comments

  • Share behind-the-scenes content

  • Include links to your website

  • Example post length: 40-80 words

LinkedIn

  • Focus on business achievements and industry insights

  • Share what makes your operation unique

  • Connect with tourism industry professionals

  • Use a more professional tone

  • Example post length: 100-200 words

TikTok

  • Focus on short, attention-grabbing concepts

  • Embrace trends and sounds

  • Show personality and authenticity

  • Behind-the-scenes works well

  • Keep scripts under 60 seconds

X (Twitter)

  • Keep it concise and punchy

  • Join conversations with hashtags

  • Share quick updates and news

  • Link to longer content on your site

  • Maximum 280 characters

Content ideas for tourism

Experience highlights

  • Behind-the-scenes moments

  • Guest experiences (with permission)

  • Staff spotlights

  • Wildlife or nature sightings

  • Sunset or sunrise shots

Educational content

  • Tips for visiting your area

  • What to pack or prepare

  • Best times to visit

  • Local knowledge and secrets

  • Fun facts about your region

Promotional content

  • Special offers and packages

  • New experiences or products

  • Seasonal promotions

  • Last-minute availability

  • Gift voucher reminders

Community content

  • Local events and festivals

  • Other businesses to visit

  • Regional stories and history

  • Conservation efforts

  • Collaborations and partnerships

Using the bulk generator

Create multiple posts at once:

  • Go to Content Plans

  • Click Bulk Generate

  • Set your preferences (platforms, frequency, themes)

  • Generate a week or month of content

  • Review and edit each post

  • Add to your content calendar

This is perfect for planning ahead during quiet periods.

Managing your posts

Content Calendar

View and manage all scheduled posts:

  • Go to Content Calendar

  • See posts by day, week, or month

  • Drag to reschedule

  • Click to edit

Connecting accounts

To post directly from Launchpad:

  • Go to Marketing Settings

  • Click Connect Accounts

  • Link your social media profiles

  • Enable direct publishing

Tips for engaging social content

  • Be consistent — post regularly to stay visible

  • Show, don't tell — use quality images and video

  • Engage back — respond to comments and messages

  • Tell stories — people connect with narratives

  • Be authentic — show the real experience you offer

Great social content inspires people to visit — let Launchpad help you share your story with the world.

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