Creating Social Media Posts
Social media helps you reach potential visitors where they spend their time. Launchpad makes it easy to create engaging posts — with AI assistance that understands tourism and your brand voice.
Why social media matters for tourism
Visual discovery — travellers find inspiration on social
Build trust — show the real experience you offer
Stay connected — keep past visitors engaged
Reach new audiences — extend beyond your website
Share your story — connect on a personal level
Creating a social post
Step 1: Open the content generator
Go to Marketing from the main menu
Click Generate or navigate to AI Generator
Select Social as the content type
Step 2: Choose your platform
Select where you'll post:
Instagram — visual, lifestyle-focused content
Facebook — community and event-focused
LinkedIn — professional, industry updates
TikTok — short, engaging video concepts
X (Twitter) — quick updates and conversations
Each platform has different character limits and styles. The AI optimises for your chosen platform.
Step 3: Add inspiration
Help the AI understand what to write about:
Select images — browse your Media Gallery for photos
Enter a topic — describe what you want to promote
Add context — include details like dates, prices, or features
Choose tone — casual, professional, exciting, informative
Step 4: Generate your post
Click Generate
Review the AI-created content
Check the hashtag suggestions
View the character count
Step 5: Edit and refine
The AI gives you a starting point. Make it yours:
Add personal touches and local details
Include specific calls to action
Adjust the tone to sound like you
Update hashtags for your audience
Step 6: Save or schedule
When you're happy:
Copy — paste directly into your social platform
Add to Calendar — schedule it in Launchpad
Save as Draft — finish later
Add to Campaign — link to an active campaign
Platform-specific tips
Lead with stunning visuals
Use up to 30 hashtags (mix popular and niche)
Include a call to action in the caption
Tag relevant locations
Example post length: 150-300 words
Mix photos, videos, and text updates
Ask questions to encourage comments
Share behind-the-scenes content
Include links to your website
Example post length: 40-80 words
Focus on business achievements and industry insights
Share what makes your operation unique
Connect with tourism industry professionals
Use a more professional tone
Example post length: 100-200 words
TikTok
Focus on short, attention-grabbing concepts
Embrace trends and sounds
Show personality and authenticity
Behind-the-scenes works well
Keep scripts under 60 seconds
X (Twitter)
Keep it concise and punchy
Join conversations with hashtags
Share quick updates and news
Link to longer content on your site
Maximum 280 characters
Content ideas for tourism
Experience highlights
Behind-the-scenes moments
Guest experiences (with permission)
Staff spotlights
Wildlife or nature sightings
Sunset or sunrise shots
Educational content
Tips for visiting your area
What to pack or prepare
Best times to visit
Local knowledge and secrets
Fun facts about your region
Promotional content
Special offers and packages
New experiences or products
Seasonal promotions
Last-minute availability
Gift voucher reminders
Community content
Local events and festivals
Other businesses to visit
Regional stories and history
Conservation efforts
Collaborations and partnerships
Using the bulk generator
Create multiple posts at once:
Go to Content Plans
Click Bulk Generate
Set your preferences (platforms, frequency, themes)
Generate a week or month of content
Review and edit each post
Add to your content calendar
This is perfect for planning ahead during quiet periods.
Managing your posts
Content Calendar
View and manage all scheduled posts:
Go to Content Calendar
See posts by day, week, or month
Drag to reschedule
Click to edit
Connecting accounts
To post directly from Launchpad:
Go to Marketing Settings
Click Connect Accounts
Link your social media profiles
Enable direct publishing
Tips for engaging social content
Be consistent — post regularly to stay visible
Show, don't tell — use quality images and video
Engage back — respond to comments and messages
Tell stories — people connect with narratives
Be authentic — show the real experience you offer
Great social content inspires people to visit — let Launchpad help you share your story with the world.