Scheduling Social Posts
Timing matters in social media. Scheduling your posts helps you reach your audience when they're most active — without needing to be online yourself. Plan your content in advance and let Launchpad publish it for you.
Why schedule posts?
Consistency — maintain a regular posting rhythm
Optimal timing — reach people when they're online
Plan ahead — prepare content during quiet periods
Work-life balance — no need to post on weekends
Strategic campaigns — coordinate multi-platform launches
Accessing the content calendar
Go to Marketing from the main menu
Click Calendar or navigate to Content Calendar
View your scheduled content by day, week, or month
Scheduling a new post
From the generator
After creating content in the AI Generator:
Click Add to Calendar
Choose the date and time
Select the platform(s)
Add any final edits
Click Schedule
From the calendar
Click on a date in the calendar
Click Add Content
Choose to create new or select from drafts
Set the time
Click Schedule
Quick schedule
For fast scheduling:
Drag content from your drafts to a calendar date
Click to set the specific time
Confirm the schedule
Best times to post
While every audience is different, here are general guidelines for Australian audiences:
Weekdays: 11am-1pm, 7pm-9pm
Weekends: 10am-12pm
Best days: Wednesday, Thursday, Friday
Weekdays: 1pm-4pm
Weekends: 12pm-1pm
Best days: Wednesday, Thursday
Weekdays: 7am-8am, 12pm, 5pm-6pm
Weekends: Lower engagement
Best days: Tuesday, Wednesday, Thursday
X (Twitter)
Weekdays: 8am-10am, 12pm-1pm
Weekends: 9am-12pm
Best days: Wednesday, Friday
TikTok
Weekdays: 6pm-9pm
Weekends: 11am-5pm
Best days: Tuesday, Thursday, Friday
Remember to consider your specific audience — international visitors may be in different time zones.
Managing scheduled posts
Viewing your schedule
The calendar shows:
Scheduled posts — ready to publish
Drafts — content being prepared
Published — already posted
Campaigns — colour-coded by campaign
Editing scheduled posts
To change a scheduled post:
Click on the post in the calendar
Click Edit
Make your changes
Click Save to update
Rescheduling
To move a post to a different time:
Drag and drop to a new date
Or click the post and select Reschedule
Choose the new date and time
Confirm the change
Cancelling scheduled posts
To remove a scheduled post:
Click on the post
Click Delete or Move to Drafts
Confirm your choice
Planning your content week
Weekly rhythm
Consider a balanced mix:
Monday: Inspiration or motivation
Tuesday: Educational content or tips
Wednesday: Behind-the-scenes or team spotlight
Thursday: Promotional content
Friday: Fun content or weekend plans
Weekend: User-generated content or community
Posting frequency
Suggested minimums:
Instagram: 3-5 posts per week
Facebook: 3-5 posts per week
LinkedIn: 2-3 posts per week
X: 1-3 posts per day
TikTok: 3-5 videos per week
Quality matters more than quantity. Post less often if it means better content.
Using content themes
Organise your calendar with themes:
Go to Content Themes
Create themes like "Guest Stories", "Local Tips", "Behind the Scenes"
Assign themes to posts
View your calendar filtered by theme
This helps ensure variety in your content.
Seasonal planning
Plan around key Australian dates:
Summer (December-February)
Christmas and New Year
Australia Day (26 January)
School holiday activities
Autumn (March-May)
Easter holidays
ANZAC Day (25 April)
Autumn colours and harvest
Winter (June-August)
Queen's Birthday long weekend
School holidays
Winter experiences
Spring (September-November)
Spring racing carnival
Show season
Melbourne Cup
Connecting your accounts
To publish directly from Launchpad:
Go to Marketing Settings
Click Connected Accounts
Click Connect next to each platform
Authorise Launchpad to post
Once connected, scheduled posts publish automatically.
Tips for effective scheduling
Batch your content — create a week's worth in one session
Leave room for spontaneity — don't over-schedule
Check time zones — if targeting international visitors
Monitor and adjust — learn what times work for your audience
Stay responsive — scheduling doesn't replace engagement
Scheduled posts keep your social media active — even when you're busy running tours or welcoming guests.