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Downloading Marketing Assets

Access and use your brand assets for marketing materials

Written by Hayden Zammit Meaney
Updated over 2 months ago

Downloading Marketing Assets

Marketing assets are the building blocks of your brand — logos, images, templates, and graphics you use across all your marketing. Launchpad stores these in one place, making them easy to find and use.

What are marketing assets?

Your marketing assets include:

  • Logos — your business logo in different formats

  • Brand images — photos that represent your experience

  • Graphics — social media templates, banners, icons

  • Documents — brand guidelines, fact sheets

  • Videos — promotional clips and content

Accessing your assets

Asset categories

Brand essentials

Your core brand files:

  • Primary logo — full colour version

  • Logo variations — white, black, horizontal, stacked

  • Favicon — small icon for web browsers

  • Brand colours — colour codes and swatches

  • Fonts — typeface files if applicable

Photography

Your image library:

  • Hero images — main promotional photos

  • Experience photos — action shots of your offerings

  • Team photos — staff and behind-the-scenes

  • Location images — your venue and surroundings

  • Seasonal content — images for different times of year

Templates

Ready-to-use designs:

  • Social media templates — sized for each platform

  • Email headers — banner images for newsletters

  • Print templates — brochure and flyer designs

  • Presentation templates — for pitches and partnerships

Regional assets

If available in your region:

  • Destination logos — regional tourism branding

  • Co-branded templates — joint marketing materials

  • Campaign assets — current regional campaign resources

  • Photography library — shared regional images

Downloading assets

Single asset download

  • Browse to find the asset you need

  • Click on the asset to preview

  • Click Download

  • Choose your preferred format (if options available)

  • The file downloads to your device

Multiple asset download

  • Select multiple assets using the checkbox

  • Click Download Selected

  • Files download as a ZIP folder

Format options

Many assets are available in multiple formats:

  • PNG — for web use, supports transparency

  • JPG — for photos, smaller file size

  • SVG — for logos, scales without losing quality

  • PDF — for print materials

  • EPS — for professional printing

Choose the format that suits your use:

  • Web and social: PNG or JPG

  • Print materials: PDF, EPS, or high-res JPG

  • Large format: SVG or EPS

Using assets effectively

Social media

  • Use templates sized for each platform

  • Ensure images meet platform requirements

  • Add your logo to shared content

  • Maintain consistent visual style

Email marketing

  • Use header images that match your brand

  • Keep file sizes small for fast loading

  • Include your logo in the footer

  • Use consistent colours throughout

Print materials

  • Use high-resolution images (300 DPI minimum)

  • Choose PDF or EPS for logos

  • Allow for bleed if printing edge-to-edge

  • Proof colours before large print runs

Website

  • Optimise images for web (fast loading)

  • Use SVG for logos where possible

  • Ensure images are responsive

  • Include alt text for accessibility

Uploading your own assets

Add new assets to your library:

  • Click Upload on the assets page

  • Drag and drop files or click to browse

  • Add a name and description

  • Choose a category

  • Click Save

Tips for uploading

  • Use descriptive file names

  • Include the date or version if relevant

  • Add keywords for easy searching

  • Organise into appropriate categories

Managing your asset library

Organising assets

Keep your library tidy:

  • Create folders for different projects

  • Archive old assets instead of deleting

  • Tag assets for easy searching

  • Remove duplicates

Sharing assets

Share assets with team members or partners:

  • Select the asset

  • Click Share

  • Copy the share link

  • Set expiry if needed

Asset versions

When you update an asset:

  • Upload the new version

  • Keep the old version archived

  • Update file name with version number

  • Note changes in the description

Brand consistency tips

  • Use approved logos only — no stretching or recolouring

  • Maintain clear space — give logos room to breathe

  • Use brand colours — stick to your colour palette

  • Consistent photography style — similar editing and mood

  • Follow guidelines — refer to your brand guide

Quality assets make your marketing shine — keep them organised and easy to find in Launchpad.

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