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Creating Promotional Offers

Design discounts and special deals to drive bookings

Hayden Zammit Meaney avatar
Written by Hayden Zammit Meaney
Updated today

Creating Promotional Offers

Special offers encourage bookings and reward loyal customers. Whether it's a seasonal discount, early bird rate, or subscriber exclusive, Launchpad helps you create and manage promotions effectively.

Types of promotional offers

Percentage discounts

Take a percentage off the regular price:
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  • 10% off for newsletter subscribers

  • 20% early bird discount

  • 25% last-minute deals


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Dollar amount discounts

Fixed amount off the booking:
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  • $20 off your first booking

  • $50 off packages over $300

  • $100 off group bookings


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Package deals

Combine products for value:
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  • Tour + lunch package

  • Family bundle (2 adults + 2 kids)

  • Multi-day experience package


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Value adds

Include extras at no additional cost:
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  • Free photo package included

  • Complimentary upgrade

  • Bonus experience add-on


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Conditional offers

Discounts with requirements:
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  • Midweek rates (Tuesday-Thursday)

  • Off-peak season pricing

  • Minimum spend thresholds


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Creating an offer

Step 1: Start a new promotion

  • Go to Marketing from the main menu

  • Click Promotions or navigate to Promotions

  • Click Create Promotion

Step 2: Set up the basics

  • Promotion name — internal reference (e.g., "Winter 2024 Early Bird")

  • Display name — what customers see (e.g., "Winter Early Bird Special")

  • Description — explain the offer clearly

Step 3: Define the discount

Choose your discount type:

Percentage discount

  • Select "Percentage off"

  • Enter the percentage (e.g., 15)

  • Set any minimum spend if applicable

Fixed amount discount

  • Select "Dollar amount off"

  • Enter the amount (e.g., 25)

  • Set any minimum spend if applicable

Package or value add

  • Select "Package deal"

  • Configure the included items

  • Set the package price

Step 4: Create a promo code (optional)

If customers need to enter a code:

  • Enable "Requires code"

  • Enter your promo code (e.g., WINTER15)

  • Set usage limits if needed

Tips for promo codes:

  • Keep them short and memorable

  • Use letters and numbers (no special characters)

  • Make them relevant to the offer

  • Consider case sensitivity

Step 5: Set validity period

Define when the offer is available:

  • Start date — when the offer begins

  • End date — when the offer expires

  • Booking window — when customers can book

  • Travel dates — when the experience must occur

Example: Book between 1 June and 30 June for travel 1 July to 31 August.

Step 6: Set conditions

Add any restrictions:

  • Applicable products — which experiences qualify

  • Minimum purchase — spending threshold

  • Maximum discount — cap on savings

  • Customer eligibility — new customers, returning, etc.

  • Usage limits — total uses or per customer

Step 7: Save and activate

  • Review all settings

  • Click Save as Draft to finalise later

  • Or click Activate to make it live

Managing active promotions

Viewing promotions

The promotions page shows:
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  • Active — currently available

  • Scheduled — starting in the future

  • Expired — past the end date

  • Draft — not yet activated


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Editing promotions

To modify an active promotion:
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  • Click on the promotion

  • Click Edit

  • Make your changes

  • Save and reactivate


Note: Changes may affect pending bookings.

Ending promotions early

To stop a promotion before its end date:
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  • Click on the promotion

  • Click End Promotion

  • Confirm your choice


Existing bookings with this offer are not affected.

Tracking performance

See how each promotion performs:
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  • Total uses

  • Revenue generated

  • Average booking value

  • Conversion rate


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Promotional offer ideas

Seasonal promotions

Summer holidays

  • Early bird family packages

  • School holiday specials

  • Beat-the-heat morning tours

Winter

  • Cosy experience packages

  • Local resident discounts

  • Midweek warmers

Shoulder seasons

  • Last-minute deals

  • Extended stay discounts

  • Quiet time savings

Event-based promotions

  • Mother's Day experiences

  • Valentine's Day packages

  • Father's Day adventures

  • Long weekend specials

  • Festival tie-ins

Customer-focused promotions

  • First-time visitor discount

  • Repeat customer reward

  • Birthday month special

  • Loyalty program offers

  • Referral rewards

Marketing promotions

  • Newsletter subscriber exclusive

  • Social media follower offer

  • Review incentive discount

  • Email sign-up bonus

Best practices

Pricing your offers

  • Know your margins — ensure you still make money

  • Consider perceived value — 20% off often beats $20 off on higher prices

  • Don't discount too deep — protect your brand value

  • Time-limit offers — creates urgency

Promoting your offers

  • Feature prominently on your website

  • Send dedicated email campaigns

  • Share on social media

  • Add to your Google Business profile

  • Train staff to mention offers

Measuring success

Track these metrics:
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  • Bookings using the offer

  • Revenue compared to full price

  • New vs returning customers

  • Average booking value

  • Customer feedback


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Avoiding common mistakes

  • Don't run too many offers simultaneously

  • Don't make conditions too complicated

  • Don't forget to end expired promotions

  • Don't discount so much you devalue your product

  • Don't forget to communicate clearly

Smart promotions attract new customers and reward loyal ones — find the balance that works for your business.

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