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Creating Print Materials

Design brochures, flyers, and other printed marketing materials

Hayden Zammit Meaney avatar
Written by Hayden Zammit Meaney
Updated today

Creating Print Materials

Print materials remain valuable for tourism marketing — brochures in visitor centres, flyers at partner venues, and signage at your location. Launchpad helps you create professional print materials that match your brand.

Why print still matters

  • Visitor centres — where travellers plan in person

  • Partner venues — hotels, cafes, attractions

  • In-venue — information at your location

  • Events — trade shows, markets, expos

  • Direct mail — targeted postal campaigns

  • Tangible reminder — something physical to take away

Types of print materials

Brochures

Multi-page documents with detailed information:
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  • Tri-fold brochures (most common)

  • Bi-fold (single fold)

  • Multi-page booklets


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Flyers

Single-page promotional pieces:
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  • A5 handouts

  • A4 posters

  • DL (1/3 A4) rack cards


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Posters

Larger format for display:
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  • A3 for windows and noticeboards

  • A2 for prominent displays

  • Custom sizes for venues


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Business cards

Essential contact details:
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  • Standard business cards

  • Mini cards

  • Appointment cards


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Other materials

  • Postcards

  • Vouchers and gift cards

  • Event tickets

  • Menus and price lists

  • Signage files

Creating print materials

Step 1: Choose a template

  • Go to Marketing from the main menu

  • Click Print or navigate to Print Materials

  • Browse templates by type

  • Select a template that suits your needs

Step 2: Customise your design

Replace placeholder content with your own:

Images

  • Click image areas to replace

  • Use high-resolution photos (300 DPI minimum)

  • Select from your Media Gallery

  • Ensure important content isn't near edges

Text

  • Click text boxes to edit

  • Keep headlines short and impactful

  • Write benefit-focused copy

  • Include essential details (what, where, when, how much)

Branding

  • Add your logo

  • Apply your brand colours

  • Use consistent fonts

  • Include contact details

Step 3: Add essential information

Every print piece should include:

  • What you offer — experiences, products, or services

  • Why choose you — your unique selling points

  • How to book — website, phone, or in person

  • Contact details — phone, email, address

  • Website — easy-to-type URL

  • QR code — for quick mobile access

  • Social media — if relevant

Step 4: Review and proof

Before downloading:

  • Check all spelling and grammar

  • Verify prices and dates are current

  • Confirm contact details are correct

  • Preview at actual print size

  • Have someone else review

Step 5: Download for printing

  • Click Download

  • Choose the appropriate format:

- PDF (Print Ready) — for professional printing - PDF (Standard) — for office printing - JPG/PNG — for digital use

Print-ready PDFs include:
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  • Correct colour mode (CMYK)

  • Bleed area (if applicable)

  • Crop marks for cutting


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Print design best practices

Layout

  • Leave breathing room — don't crowd content

  • Use hierarchy — most important info stands out

  • Align elements — creates professional look

  • Consider folds — test before finalising

Images

  • Use high resolution (300 DPI at print size)

  • Avoid stretching or distorting

  • Check licensing for stock images

  • Show your actual experience

Text

  • Keep it concise — people scan, not read

  • Use readable fonts — minimum 10pt body text

  • Ensure contrast — dark text on light background

  • Check for widows and orphans — single words on lines

Colour

  • Use CMYK colour mode for print

  • Be aware that screen colours differ from print

  • Request a proof for important jobs

  • Consider paper colour in your design

Working with printers

Finding a printer

Options include:
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  • Local print shops

  • Online print services

  • Office supply stores

  • Destination marketing organisations (may have preferred suppliers)


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Providing files

When sending to print:
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  • Supply PDF in CMYK colour mode

  • Include bleed if required (usually 3mm)

  • Specify paper stock and finish

  • Confirm quantity and turnaround


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Paper choices

Common options:
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  • Gloss — shiny, vibrant colours

  • Matte — sophisticated, easy to read

  • Uncoated — natural, can write on

  • Recycled — environmentally conscious


Consider weight too — heavier feels premium.

Finishing options

  • Lamination — protective, durable

  • Spot UV — shiny highlight areas

  • Foil — metallic accents

  • Die cutting — custom shapes

  • Folding — for brochures and flyers

Distributing print materials

Visitor information centres

  • Register with your local visitor centre

  • Provide brochures and rack cards

  • Keep stock updated

  • Include current pricing and offers

Partner venues

  • Hotels and accommodations

  • Cafes and restaurants

  • Other attractions

  • Transport hubs

Your own venue

  • Reception area

  • Information displays

  • Guest rooms (if accommodation)

  • Vehicles

Events

  • Trade shows

  • Community events

  • Markets

  • Tourism expos

Print material checklist

Before printing, confirm:

☐ All text is correct and proofread

☐ Prices and dates are current

☐ Contact details are accurate

☐ Images are high resolution

☐ QR codes work correctly

☐ Brand colours are consistent

☐ File is in correct format (CMYK PDF)

☐ Bleed and margins are set correctly

☐ You have appropriate image licences

Updating materials

Keep print current:

  • Review quarterly or seasonally

  • Update prices when they change

  • Refresh imagery annually

  • Add seasonal variations

  • Retire outdated materials

Professional print materials extend your reach to visitors who prefer something tangible — make every piece count.

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