A well-optimised listing doesn't just look good—it gets found. This guide shares proven strategies to help your business stand out in the Tourism Accelerator Marketplace and attract more visitors and partnership opportunities.

With many wonderful tourism operators in the Marketplace, you want your listing to:

Your description is often the first thing visitors read. Make it count:

Do:

Start with a compelling opening sentence

Highlight what makes you unique

Include relevant keywords naturally

Break text into readable paragraphs

End with a clear call to action

Avoid:

Walls of unbroken text

Generic descriptions that could apply to any business

Excessive jargon or industry terms

Spelling or grammatical errors

Example of an optimised opening: "Nestled in the heart of the wine region, our family-run cellar door offers intimate tastings of award-winning cool-climate wines. Join us for a personalised experience where you'll meet the winemakers and discover the stories behind each vintage."

Think about what visitors might search for:

Your location and nearby landmarks

Types of experiences you offer

Special features (family-friendly, accessible, pet-friendly)

Seasonal activities

Unique selling points

Weave these naturally throughout your listing.

Photos are worth a thousand words—and potentially thousands of visitors: Hero Image Best Practices:

Choose an image that captures your essence at a glance

Ensure it looks good at different sizes

Use bright, inviting imagery

Show people enjoying your experience (with permission)

Gallery Strategy:

Tell a visual story from arrival to departure

Include different seasons if relevant

Show variety in your offerings

Update regularly with fresh content

Listings with complete information rank higher and convert better:

Operating hours (including seasonal variations)

Price range indicators

Accessibility information

Parking availability

Booking requirements

Languages spoken

Payment methods accepted

Don't limit yourself to just one category if your business spans multiple:

Primary category for main visibility

Secondary categories for additional exposure

Think about how visitors might search for you

Make the most of geographic features:

Mention nearby attractions

Reference the region and local area

Note proximity to major landmarks

Highlight accessibility from main centres

Nothing damages trust like outdated information:

Update seasonal hours promptly

Reflect menu or offering changes

Add new photos regularly

Remove outdated promotions

Confirm pricing accuracy

Positive reviews significantly boost visibility:

Encourage satisfied visitors to leave reviews

Respond thoughtfully to all reviews

Address concerns professionally

Thank reviewers for their feedback

Badges signal credibility and quality:

Partnership activity improves visibility:

Track these indicators to gauge your optimisation efforts:

Optimisation isn't a one-time task. Schedule regular reviews:

Your listing is a living representation of your business. Keep it fresh, accurate, and compelling, and you'll continue to attract the visitors and partnerships you deserve.