Featured Listings and Promotional Opportunities

Want to stand out from the crowd? The Tourism Accelerator Marketplace offers several promotional opportunities to increase your visibility and attract more visitors. This guide explains your options and how to make the most of them.

Understanding Featured Listings

What is a Featured Listing?

Featured listings receive premium placement in the Marketplace, appearing:

At the top of category pages
In the featured carousel on the homepage
In prominent positions within search results
In curated collections and recommendations

Benefits of Being Featured

Increased visibility – Stand out from standard listings
More impressions – Reach visitors who might otherwise miss you
Enhanced credibility – Featured placement signals quality
Higher engagement – Featured listings receive significantly more clicks
Better conversions – Premium positioning drives more enquiries

Types of Promotional Opportunities

Category Feature

Your listing appears at the top of your primary category:

Premium position in category browsing
"Featured" badge on your listing
Increased visibility to category browsers

Best for: Operators wanting to dominate their category

Homepage Feature

Your listing appears in the main Marketplace carousel:

Maximum visibility to all visitors
Prime position on the /marketplace landing page
Exposure across all categories

Best for: Broad-appeal businesses, new operators seeking awareness

Search Boost

Enhanced visibility in search results:

Higher ranking for relevant searches
Maintained position regardless of filters
Increased discoverability for key terms

Best for: Operators in competitive categories

Collection Inclusion

Your listing appears in curated themed collections:

"Family-Friendly Adventures"
"Romantic Getaways"
"Foodie Favourites"
"Hidden Gems"
Seasonal and event-based collections

Best for: Operators whose offerings match collection themes

Regional Spotlight

Featured in regional tourism campaigns:

Cross-promotion with tourism bodies
Inclusion in regional marketing
Collaborative visibility opportunities

Best for: Operators aligned with regional tourism initiatives

How to Get Featured

Earn Featured Status

Some featuring opportunities are earned through:

Quality Metrics:

Maintaining a high average rating (4.5+ stars)
Consistent positive reviews
Complete and optimised listing
High response rate to enquiries
Active engagement in the Marketplace

Community Engagement:

Connecting with fellow operators
Participating in collaborative initiatives
Contributing to the tourism community
Referring visitors to other operators

Apply for Featuring

You can apply for promotional opportunities:

Navigate to /marketplace
Access your listing management
Select "Promotional Opportunities"
Review available options
Submit your application

Applications are reviewed based on:

Listing quality and completeness
Review profile and ratings
Business fit for the opportunity
Availability and timing

Paid Promotional Options

Some featuring opportunities are available as paid promotions:

Pricing varies based on:

Duration of featuring
Type of placement
Seasonality and demand
Your membership level

Contact the Tourism Accelerator team for current promotional packages.

Maximising Your Featured Placement

Once featured, make the most of the opportunity:

Optimise Before Featuring

Update your photos with your best imagery
Refresh your description for maximum impact
Ensure all information is current
Check your contact details are correct

Monitor Performance

Track your metrics during the featured period:

Profile views
Enquiry rates
Booking conversions
Review submissions

Respond Promptly

Increased visibility means more enquiries:

Set up notifications
Prepare response templates
Have team members ready
Don't let opportunities slip

Extend Your Reach

Amplify your featured placement:

Share on social media
Mention in email newsletters
Update your website
Tell your network

Seasonal Featuring Opportunities

The Marketplace offers seasonal promotional campaigns:

Summer Season

Beach and water activities
Outdoor adventures
Family holiday experiences

Autumn

Food and wine festivals
Harvest experiences
Scenic beauty tours

Winter

Cosy retreats
Indoor experiences
Winter sports and activities

Spring

Nature and wildlife
Garden tours
Renewal and wellness

Plan ahead to align your promotional efforts with seasonal campaigns.

Partnership Featuring

Collaborative promotions with other operators:

Package Features:

Joint listings with complementary businesses
"Complete Experience" packages
Multi-operator itineraries
Cross-promotional opportunities

How to Participate:

Connect with complementary operators
Develop a joint offering
Apply for partnership featuring
Share the promotional benefits

Measuring Success

Track these metrics to evaluate your promotional investment:

Metric	What It Tells You
Impression increase	Additional visibility gained
Click-through rate	How compelling your listing appears
Enquiry growth	Interest generated
Conversion rate	Bookings from featured period
Review growth	New reviews during promotion
ROI	Return on promotional investment

Tips for Success

Plan ahead – Apply for featuring before peak seasons
Be ready – Optimise everything before going live
Stay responsive – Handle increased enquiries promptly
Track results – Measure to understand value
Learn and iterate – Use insights to improve future promotions

Featured listings and promotional opportunities are powerful tools for growing your presence in the Marketplace. Used strategically, they can significantly boost your visibility and help you reach new visitors.