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Using Marketplace Search to Find Operators

Learn how to effectively search and discover tourism operators for partnerships, recommendations, and collaboration.

Hayden Zammit Meaney avatar
Written by Hayden Zammit Meaney
Updated today

Using Marketplace Search to Find Operators

The Tourism Accelerator Marketplace isn't just about being found—it's also a powerful tool for discovering other operators. Whether you're looking for partnership opportunities, seeking businesses to recommend to your guests, or building your network, effective searching helps you find exactly what you need.

Accessing Marketplace Search

  • Navigate to /marketplace

  • Use the search bar at the top of the page

  • Enter keywords, business names, or locations

  • Browse results and apply filters

Search Strategies

Keyword Searching

Search for specific terms:

  • Business names

  • Types of experiences

  • Locations

  • Specific offerings


Examples:

  • "wine tours" – Find operators offering wine-related experiences

  • "Barossa Valley" – Discover businesses in a specific area

  • "family adventure" – Locate family-friendly activity providers

  • "wedding venue" – Find operators who host weddings


Category Browsing

Browse by category to explore:

  • Click on a category from the Marketplace homepage

  • View all operators in that category

  • Apply additional filters to narrow results


Location-Based Search

Find operators near specific locations:

  • Enter a town or region name

  • Use the map view to explore geographically

  • Adjust the radius to expand or narrow your search


Using Filters Effectively

Category Filters

Narrow by business type:

  • Accommodation

  • Tours & Experiences

  • Food & Dining

  • Attractions

  • Services

  • Events & Venues

Select subcategories for more specific results.

Location Filters

Refine by geography:

  • Region

  • Town/suburb

  • Distance from a point

  • Within specific boundaries

Rating Filters

Find highly-rated operators:

  • 4+ stars

  • 4.5+ stars

  • Top rated in category

Feature Filters

Search by specific features:

  • Accessibility options

  • Family-friendly

  • Pet-friendly

  • Dietary accommodations

  • Language support

Availability Filters

Find operators who are:

  • Currently accepting bookings

  • Available on specific dates

  • Open seasonally

Badge Filters

Find verified operators:

  • Verified listings

  • Tourism accredited

  • Eco-certified

  • Award winners

Understanding Search Results

Result Display

Each search result shows:

  • Business name – The operator's trading name

  • Hero image – Primary listing photo

  • Category – Primary business type

  • Location – Where they're based

  • Rating – Average star rating

  • Review count – Number of reviews received

  • Badges – Trust indicators earned


Sorting Options

Arrange results by:

  • Relevance – Best match for your search terms

  • Rating – Highest rated first

  • Reviews – Most reviewed first

  • Distance – Nearest to a location

  • Recently updated – Most active listings


Map View

For geographic exploration:

  • Click "Map View" toggle

  • View operator locations on the map

  • Click pins to see listing previews

  • Zoom and pan to explore different areas

  • Use map clustering for dense areas


Tips for Map View:

  • Great for finding nearby operators

  • Useful for route planning

  • Helps identify clusters of activity

  • Shows geographic gaps in offerings


Saving and Organising Searches

Saving Individual Operators

When you find an interesting operator:

  • Click the "Save" icon on their listing

  • Access saved operators from your profile

  • Organise into custom lists


Creating Collections

Build curated lists of operators:

  • "Potential Partners"

  • "Recommended Dining"

  • "Guest Referrals"

  • "Collaborative Ideas"


Saving Search Criteria

Save searches you run frequently:

  • Perform your search with all filters

  • Click "Save Search"

  • Name your saved search

  • Access quickly from your profile


Search Use Cases

Finding Recommendation Partners

Search for businesses to recommend to your guests:

Scenario: You run accommodation and want dining recommendations

  • Search your local area

  • Filter to "Food & Dining"

  • Sort by rating

  • Review top results

  • Save promising operators

  • Reach out to discuss referral arrangements

Identifying Collaboration Opportunities

Search for complementary businesses:

Scenario: You operate winery tours and want accommodation partners

  • Search your touring area

  • Filter to "Accommodation"

  • Look for boutique properties

  • Check their review profiles

  • Identify good cultural fit

  • Connect to explore packages

Researching the Competition

Understand your competitive landscape:

Scenario: You want to see what similar operators offer

  • Search your category

  • Filter to your region

  • Review competitor listings

  • Note unique offerings

  • Identify gaps you can fill

  • Find differentiation opportunities

Building Itinerary Suggestions

Create suggested itineraries for visitors:

Scenario: You want to suggest a full day experience

  • Search attractions in your area

  • Add complementary tours

  • Include dining options

  • Note drive times between locations

  • Create a logical flow

  • Share with guests

Advanced Search Tips

Combining Filters

Use multiple filters simultaneously for precise results

Negative Searching

Exclude certain terms by using the minus sign: "tours -wine"

Quotation Marks

Search exact phrases: "sunset cruise"

Related Searches

Check suggested related searches for additional ideas

Regular Exploration

Set aside time regularly to explore new listings

Getting the Most from Search

  • Be specific – Use precise terms for better results

  • Use filters – Narrow down to relevant results

  • Explore broadly – Sometimes unexpected finds are valuable

  • Save your finds – Build lists for different purposes

  • Stay current – Check regularly for new operators

The Marketplace search is a powerful tool for building your network and creating value for your guests. The more you explore, the more opportunities you'll discover.

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