Keeping Your Listing Information Current
An outdated listing can damage your reputation and frustrate potential visitors. This guide covers why regular updates matter and how to maintain an accurate, engaging Marketplace presence.
Why Fresh Information Matters
For Visitors
Trust – Accurate information builds confidence
Planning – Visitors rely on your details to plan trips
Expectations – Correct information sets appropriate expectations
Decisions – Current pricing and availability inform booking choices
For Your Business
Search visibility – Active listings rank higher
Conversion rates – Accurate listings convert better
Fewer complaints – Correct information prevents disappointments
Professional image – Current details reflect well on your operation
For the Marketplace
Quality – Updated listings maintain platform quality
Trust – Visitors learn they can rely on Marketplace information
Community – Active operators strengthen the ecosystem
What to Keep Updated
Essential Information
Contact Details
Phone numbers
Email addresses
Physical address
Website URL
Social media links
Operating Hours
Regular hours
Seasonal variations
Public holiday schedules
Temporary closures
Pricing
Current rates
Seasonal pricing
Package costs
Special offers
Availability
Booking status
Capacity changes
Seasonal availability
Advance booking requirements
Content Updates
Description
New services or experiences
Changed offerings
Updated focus areas
Refreshed messaging
Photos
New facilities or renovations
Seasonal imagery
Recent experiences
Updated team photos
Categories
New service lines
Changed focus
Additional offerings
Special Circumstances
Temporary Changes
Renovations or maintenance
Staff changes affecting services
Weather-related adjustments
Local event impacts
Permanent Changes
New ownership
Rebranding
Expanded or reduced offerings
Location changes
How to Update Your Listing
Accessing Edit Mode
Navigate to
/marketplaceLog in to your account
Click on your profile or "Manage Listing"
Select "Edit Listing"
Making Changes
Text Updates:
Navigate to the relevant section
Click to edit the field
Make your changes
Preview to check appearance
Save your updates
Photo Updates:
Go to the "Photos" section
Upload new images or remove outdated ones
Reorder for best presentation
Ensure hero image is current
Save changes
Category Changes:
Access "Categories" section
Review current selections
Add or remove categories
Confirm primary category
Save updates
Review Before Saving
Always preview changes:
Check for typos and errors
Verify links work correctly
Ensure photos display properly
Confirm information is accurate
Update Schedule Recommendations
Weekly Reviews
Check for messages and enquiries
Verify contact information
Review upcoming availability
Monthly Updates
Refresh photos if needed
Update any changed details
Review and respond to reviews
Check analytics for insights
Seasonal Reviews
Update operating hours
Adjust seasonal messaging
Add seasonal photos
Revise pricing if applicable
Update availability calendar
Annual Overhaul
Complete listing review
Professional photo refresh
Description rewrite
Strategic category review
Competition analysis
Managing Seasonal Changes
Before Peak Season
Update all availability information
Confirm current pricing
Add seasonal photos
Highlight seasonal offerings
Extend operating hours if applicable
Before Off-Season
Adjust hours and availability
Update any reduced offerings
Add off-season messaging
Consider off-season promotions
Note any closure periods
Creating Seasonal Variations
For significant seasonal changes, consider:
Separate seasonal descriptions
Seasonal photo galleries
Clear seasonal indicators
Advance notice of changes
Handling Special Situations
Temporary Closures
If you need to close temporarily:
Update your listing immediately
Add a notice explaining the closure
Provide reopening date if known
Offer contact for future bookings
Remove or pause from active searches
Renovations or Upgrades
During improvement works:
Note that upgrades are underway
Explain any impact on visitors
Build anticipation for improvements
Update immediately when complete
Add new photos showcasing upgrades
Ownership or Management Changes
When leadership changes:
Update contact information
Revise description if approach is changing
Maintain continuity in listing quality
Introduce new management if appropriate
Reassure visitors about continued quality
Emergency Situations
For unexpected circumstances:
Update as quickly as possible
Provide clear information
Offer contact for urgent matters
Update regularly as situation evolves
Return to normal when resolved
Quality Control Checklist
Use this checklist when reviewing your listing:
Accuracy
☐ All contact details are correct ☐ Operating hours reflect reality ☐ Pricing is current ☐ Address and location are accurate ☐ Description matches current offerings
Completeness
☐ All relevant fields are filled ☐ Multiple photos are included ☐ Categories are comprehensive ☐ Special features are noted ☐ Accessibility information is complete
Freshness
☐ Photos are recent ☐ Description reflects current focus ☐ Seasonal information is relevant ☐ No outdated promotions showing ☐ Reviews have recent responses
Professionalism
☐ No spelling or grammar errors ☐ Consistent capitalisation ☐ Professional tone throughout ☐ Quality imagery ☐ Complete sentences
Setting Update Reminders
Calendar Reminders
Set recurring calendar events:
Monthly listing review (30 minutes)
Seasonal deep review (1 hour)
Annual comprehensive update (2-3 hours)
Platform Notifications
Enable notifications for:
Listing expiry warnings
Review alerts
Enquiry notifications
Performance alerts
Team Responsibilities
If you have a team:
Assign listing management responsibility
Create update procedures
Include in handover processes
Review in team meetings
Common Update Mistakes
Avoid:
Leaving outdated promotions visible
Forgetting seasonal hour changes
Neglecting to update prices
Ignoring new contact methods
Keeping photos from years ago
Instead:
Set expiry dates for promotions
Schedule seasonal updates in advance
Review prices with each update
Add new platforms as you join
Commit to annual photo updates
Your listing is often a visitor's first impression of your business. Keeping it current demonstrates professionalism, builds trust, and ensures visitors get accurate information to make their decisions. Regular updates are an investment in your Marketplace success.