Writing Your Business Description
Your business description tells potential customers who you are and what makes you special. Here's how to write one that attracts visitors.
How to add your description
Go to My Business from the main menu
Click Edit Profile
Find the Description or About section
Write your description
Click Save
What to include
The essentials
What you offer — your main products or experiences
What makes you unique — your special features or approach
Your location — where customers will find you
Who you serve — your ideal visitors
Your story
How your business started
Your passion and expertise
Awards or recognition
Years of experience
Writing tips
Keep it customer-focused
Instead of: "We have been operating since 2010."
Try: "You'll benefit from our 15 years of local expertise."
Use natural language
Write as if you're talking to a potential customer in person.
Highlight benefits
Focus on what customers will experience, not just features.
Be specific
Instead of: "We offer great experiences."
Try: "You'll spot dolphins on 95% of our tours."
Description structure
A good description often follows this pattern:
Hook — grab attention with your unique value
What you do — explain your offerings
Why choose you — your differentiators
Call to action — encourage them to book or learn more
Example description
"Discover the Whitsundays from the water with our family-run sailing adventures. For over 20 years, we've been sharing our love of this pristine marine environment with visitors from around the world.
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Our small-group tours mean you'll enjoy personal attention from our experienced crew, who know the best snorkelling spots and hidden beaches. Whether you're a first-time sailor or a seasoned explorer, we'll create memories that last a lifetime.
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Join us for a day on the water — your island adventure awaits."
Common mistakes to avoid
Too short — one sentence doesn't tell your story
Too long — keep it scannable (2–3 paragraphs)
All caps — hard to read
Jargon — use plain language visitors understand
Outdated info — review regularly
Your description is often a customer's first impression — make it count.