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Adding Product Tags

Use tags to organise and filter your products for better management

Hayden Zammit Meaney avatar
Written by Hayden Zammit Meaney
Updated today

Adding Product Tags

Tags provide flexible organisation beyond categories. While a product belongs to one category, it can have multiple tags — making it easy to filter, search, and group products in different ways.

Categories vs. Tags

Understanding the difference:

Categories

Tags

One per product

Multiple per product

Broad groupings

Specific attributes

Customer-facing

Often internal

Hierarchical

Flat

Example:

  • Category: "Tours"

  • Tags: "whale-watching", "family-friendly", "half-day", "departures-cairns"

Why use tags?

Tags help you:

  • Filter products — find all "family-friendly" offerings quickly

  • Create collections — group products for marketing campaigns

  • Track attributes — identify "wheelchair-accessible" products

  • Manage operations — tag by guide, vehicle, or equipment needed

  • Seasonal organisation — mark "winter-only" or "summer-special"

How to add tags

Adding tags to a product

  • Go to Products from the main menu

  • Click on the product you want to tag

  • Click Edit to enter edit mode

  • Find the Tags field

  • Type a tag and press Enter to add it

  • Repeat for additional tags

  • Click Save

Creating new tags

Tags are created as you type:

  • In the tags field, type your new tag

  • Press Enter to add it

  • The tag is now available for other products too

Removing tags

To remove a tag from a product:

  • Edit the product

  • Find the tag in the Tags field

  • Click the X on the tag to remove it

  • Save your changes

Tag naming conventions

Keep tags consistent

Use a standard format:

  • All lowercase: "family-friendly" not "Family-Friendly"

  • Use hyphens for spaces: "half-day" not "half day"

  • Be specific: "departs-port-douglas" not "port douglas"

Avoid duplicates

Watch out for similar tags:

  • Don't use both "family" and "family-friendly"

  • Avoid "accessible" and "wheelchair-accessible" unless meaningful

  • Check existing tags before creating new ones

Use clear naming

Tags should be self-explanatory:

  • ✅ "includes-lunch"

  • ✅ "morning-departure"

  • ✅ "min-2-people"

  • ❌ "type-a"

  • ❌ "promo1"

Useful tag ideas

Audience tags

  • family-friendly

  • couples

  • solo-travellers

  • seniors

  • corporate-groups

  • school-groups

Duration tags

  • half-day

  • full-day

  • multi-day

  • 2-hours

  • overnight

Experience tags

  • adventure

  • relaxation

  • cultural

  • nature

  • food-and-wine

  • photography

Practical tags

  • wheelchair-accessible

  • includes-meals

  • includes-transport

  • wet-weather-ok

  • early-morning

  • sunset

Seasonal tags

  • summer-only

  • winter-special

  • school-holidays

  • peak-season

  • whale-season

Location tags

  • departures-cairns

  • departures-brisbane

  • great-barrier-reef

  • rainforest

  • outback

Filtering by tags

Use tags to find products quickly:

  • Go to your products list

  • Click the Filter option

  • Select one or more tags

  • View matching products

This is especially useful when:

  • Planning marketing campaigns

  • Checking accessibility across products

  • Finding products for specific audiences

  • Reviewing seasonal offerings

Bulk tagging

To tag multiple products at once:

  • Select products from your list

  • Use the bulk action menu

  • Choose Add Tag

  • Enter the tag

  • Confirm to apply

Managing your tags

Review periodically

  • Remove unused tags

  • Consolidate similar tags

  • Update outdated tags

  • Check for typos and inconsistencies

Document your tags

Consider maintaining a list of your standard tags:

  • What each tag means

  • When to use it

  • Who should apply it

This ensures consistency across your team.

Tags provide powerful, flexible organisation — use them to make managing your products easier.

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