Viewing Product Analytics
Analytics help you understand how your products are performing. Use these insights to make informed decisions about pricing, marketing, and product development.
Why analytics matter
Product analytics help you:
Identify top performers — know which products drive revenue
Spot opportunities — find products that could do better
Make informed decisions — use data, not guesswork
Track trends — see how performance changes over time
Optimise your offerings — improve what's working
Accessing product analytics
Go to Products from the main menu
Click on a product to view its details
Look for the Analytics or Performance section
Review the available metrics and charts
For an overview across all products, check your main dashboard or the insights hub.
Key metrics to track
Booking metrics
Total bookings
How many bookings this product has received
Compare to previous periods
Track growth trends
Booking value
Total revenue from this product
Average booking value
Revenue per guest
Conversion rate
Views to booking ratio
Where customers drop off
Effectiveness of your listing
Performance metrics
Occupancy/utilisation
How full are your departures?
Which sessions are most popular?
Where is there spare capacity?
Average group size
Typical number of guests per booking
Solo travellers vs. groups
Family vs. couples bookings
Lead time patterns
How far in advance do people book?
Last-minute vs. planners
Seasonal booking patterns
Customer metrics
Customer origin
Domestic vs. international
Which states/regions
Source markets
Repeat customers
How many return for this product?
Overall customer loyalty
Referral patterns
Understanding your data
Comparing products
Look at products side by side:
Which generates most revenue?
Which has best conversion?
Which is underperforming?
Identifying trends
Track changes over time:
Is demand growing or shrinking?
Seasonal patterns
Impact of pricing changes
Spotting opportunities
Use data to improve:
Low conversion? Improve your listing
Low utilisation? Adjust pricing or marketing
High demand? Consider adding capacity
Using analytics for decisions
Pricing decisions
Analytics inform pricing:
High demand + high utilisation = consider price increase
Low demand + low utilisation = promotional pricing
Seasonal patterns = dynamic pricing by period
Marketing decisions
Analytics guide marketing:
Top performers = showcase in campaigns
Underperformers = targeted promotions
Customer origins = focus marketing efforts
Product decisions
Analytics shape your offerings:
Popular products = create variations
Low performers = improve or discontinue
Gaps = develop new products
Common analytics views
Product summary
Overview of key metrics:
Bookings this period
Revenue generated
Average booking value
Comparison to previous period
Performance over time
Charts showing trends:
Weekly/monthly bookings
Revenue by period
Seasonal patterns
Year-on-year comparison
Booking breakdown
Detailed booking analysis:
By rate type (adult, child, family)
By source (direct, partner, trade)
By customer type
By extras purchased
Customer insights
Who's booking your products:
Geographic distribution
Customer segments
Booking preferences
Communication preferences
Setting up tracking
To get the most from analytics:
Ensure data quality
All bookings recorded in Launchpad
Consistent use of products and rates
Accurate customer information
Use consistent naming
Clear product names
Logical rate naming
Proper categorisation
Regular review
Weekly check of key metrics
Monthly deeper analysis
Quarterly strategy review
Acting on insights
Analytics are only valuable if you act on them:
Quick wins
Update underperforming listings
Adjust pricing for demand
Promote top performers
Strategic changes
Develop new products for gaps
Discontinue persistent underperformers
Expand successful offerings
Ongoing optimisation
A/B test descriptions
Trial different pricing
Experiment with extras
Exporting data
To analyse data further:
Navigate to the analytics section
Look for Export or Download options
Choose your format (CSV, Excel)
Import into your preferred analysis tool
Data-driven decisions help you grow your business and better serve your customers.