Understanding Regional Analytics
Data is a powerful tool for understanding how tourism is performing in your region. Tourism Accelerator provides comprehensive analytics to help you track trends, identify opportunities, and demonstrate value to stakeholders. Let's explore what's available and how to use it.
Accessing Regional Analytics
Navigate to your regional dashboard at
/regionalClick Analytics in the left sidebar
You'll see your regional analytics dashboard with multiple data views
Key Metrics Overview
Your analytics dashboard displays several important metrics:
Visitor Engagement
Page Views: How many times regional listings have been viewed
Unique Visitors: Individual users exploring your region
Average Session Duration: How long visitors spend browsing
Bounce Rate: Percentage of visitors who leave quickly
Operator Performance
Active Operators: Number of operators with complete, visible listings
Average Listing Score: Overall quality of operator listings in your region
Operator Engagement: How often operators log in and update content
New Registrations: Operators who joined during the selected period
Booking and Enquiry Data
Total Enquiries: Enquiries generated across all operators
Enquiry Conversion: Percentage of views that result in enquiries
Top Performing Listings: Operators receiving the most engagement
Category Performance: Which experience types are most popular
Using Date Ranges
Customise your view by adjusting the date range:
Click the date selector in the top right
Choose a preset period (Last 7 days, Last 30 days, Last quarter, etc.)
Or select custom dates for specific analysis
Click Apply to update all metrics
Compare periods to identify trends:
Toggle Compare to Previous Period to see growth or decline
Percentages will show whether metrics are improving
Analysing Trends
Seasonal Patterns
Use longer date ranges to identify seasonal trends:
Select Last 12 Months from the date picker
View the trend graph showing monthly performance
Note peak periods and quieter times
Use these insights for planning marketing campaigns
Category Insights
Understand which tourism categories perform best:
Navigate to the Categories tab
View engagement breakdown by category
Identify underperforming categories that may need support
Spot emerging trends in visitor interest
Geographic Distribution
See where visitor interest is concentrated:
Click the Map View tab
View heat maps showing engagement hotspots
Identify areas that may be under-promoted
Use insights to balance regional promotion efforts
Operator Leaderboard
Recognise your top performers:
Go to Analytics > Leaderboard
View operators ranked by various metrics:
- Most page views - Highest engagement rate - Best listing quality score - Most improved
Use this to identify success stories and operators who might mentor others.
Exporting Analytics Data
Share insights with stakeholders:
Navigate to the analytics view you want to export
Click the Export button
Choose your format:
- PDF Report: Formatted for presentations - CSV Data: Raw data for further analysis - Image: Charts and graphs for documents
Select the date range to include
Click Download
Setting Up Regular Reports
Automate your reporting:
Go to Analytics > Scheduled Reports
Click Create New Report
Select the metrics to include
Choose frequency (weekly, monthly, quarterly)
Add recipient email addresses
Click Save
Reports will be automatically generated and emailed on schedule.
Making Data-Driven Decisions
Use your analytics to inform strategy:
Low engagement in a category? Consider targeted promotion or operator training
Seasonal dip approaching? Plan campaigns to boost off-peak visitation
Operators with low scores? Reach out to offer support and guidance
High-performing listings? Learn what they're doing right and share best practices
Analytics tell the story of your region's tourism performance. Regular review helps you spot opportunities and address challenges before they become problems.