Managing Regional Events
Events are a powerful drawcard for regional tourism. From annual festivals to weekly markets, Tourism Accelerator helps you showcase what's happening in your region. Here's how to effectively manage events that attract visitors and support your operators.
Accessing Event Management
Navigate to your regional dashboard at
/regionalClick Events in the left sidebar
You'll see a calendar view of all events in your region
Creating a New Event
Basic Event Details
Click Add Event in the top right corner
Enter the essential information:
- Event Name: Clear, descriptive title - Event Type: Festival, market, exhibition, sporting event, etc. - Date and Time: Start and end dates/times - Location: Venue name and address - Description: Compelling overview of what visitors can expect
Adding Rich Content
Make your event stand out:
Upload a Feature Image (recommended size: 1200x630 pixels)
Add a Gallery of additional images
Include Video links if available
Write Detailed Information covering:
- What's included - Who should attend - What to bring - Accessibility information
Ticketing and Pricing
If the event requires tickets:
Toggle Ticketed Event to yes
Add ticket types and prices
Include a link to the ticketing platform
Note any booking requirements or deadlines
Linking Operators
Connect related operators to your event:
Scroll to Associated Operators
Search for and select relevant businesses
These might include:
- Event sponsors or partners - Nearby accommodation - Food vendors participating - Transport providers
This creates valuable cross-promotion for everyone involved.
Managing Recurring Events
For events that happen regularly:
When creating the event, select Recurring Event
Choose the frequency:
- Weekly (e.g., Sunday markets) - Monthly (e.g., first Saturday art walk) - Annually (e.g., yearly festival)
Set the recurrence pattern and end date
The system will create individual instances automatically
Event Visibility and Promotion
Publishing Your Event
Review all event details
Click Preview to see how it will appear
When ready, click Publish
The event will appear in regional listings and calendars
Promoting Events
Maximise visibility for your events:
Feature on Homepage: Toggle to highlight on your regional landing page
Social Sharing: Use the share buttons to post to social media
Email to Operators: Notify relevant operators about the event
Partner Cross-Promotion: Encourage linked operators to share
Calendar Management
Viewing Your Event Calendar
Switch between views to manage your schedule:
Month View: Overview of all events in a month
Week View: Detailed look at a specific week
List View: Chronological list of upcoming events
Map View: Geographic spread of events
Avoiding Clashes
When planning events:
Check the calendar for existing events on proposed dates
Consider whether events complement or compete with each other
Look at events in neighbouring regions
Plan for adequate spacing during busy periods
Editing and Cancelling Events
Making Updates
Find the event in your list or calendar
Click to open the event details
Click Edit to make changes
Update the necessary information
Click Save Changes
Consider notifying attendees if changes are significant.
Cancelling an Event
If an event needs to be cancelled:
Open the event details
Click Cancel Event
Select the reason for cancellation
Choose whether to notify interested users
Add a message explaining the cancellation
Click Confirm Cancellation
The event will be marked as cancelled but remain visible with the cancellation notice.
Event Reporting
Track how your events perform:
Go to Events > Event Analytics
View metrics including:
- Page views per event - Click-through to ticketing - Social shares - Associated operator traffic
Use these insights to plan future events and demonstrate value to event organisers.
Events bring life to your region and give visitors compelling reasons to plan their trips. A well-managed events calendar showcases your region as a vibrant destination throughout the year.