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Creating Reports for Stakeholders

Generate comprehensive reports to demonstrate regional tourism performance to councils, boards, and funding bodies.

Written by Hayden Zammit Meaney
Updated over 2 months ago

Creating Reports for Stakeholders

Demonstrating the value of regional tourism is essential for securing ongoing support and funding. Tourism Accelerator's reporting tools help you create professional, data-driven reports for councils, boards, funding bodies, and other stakeholders. Here's how to build compelling reports that tell your region's story.

Understanding Your Stakeholders

Different audiences need different information:

Local Councils

  • Economic impact on the local area

  • Business participation rates

  • Community benefit indicators

  • Alignment with council tourism strategies

Tourism Boards

  • Visitor engagement metrics

  • Regional competitiveness

  • Campaign performance

  • Growth trends

Funding Bodies

  • Return on investment

  • Progress against funded initiatives

  • Milestone achievements

  • Future opportunities

Industry Partners

  • Operator participation

  • Sector-specific insights

  • Partnership outcomes

  • Collaboration opportunities

Accessing Report Builder

  • Navigate to your regional dashboard at /regional

  • Click Reports in the left sidebar

  • Select Create Report or choose from templates

Using Report Templates

Pre-built templates save time:

Monthly Overview Report

  • Key metrics summary

  • Month-on-month comparisons

  • Notable achievements

  • Upcoming activities

Quarterly Performance Report

  • Detailed analytics

  • Trend analysis

  • Campaign summaries

  • Strategic recommendations

Annual Report

  • Year-in-review statistics

  • Growth analysis

  • Major milestones

  • Future outlook

Grant Acquittal Report

  • Funded activity outcomes

  • Expenditure summary

  • Impact measurement

  • Evidence documentation

Building a Custom Report

Selecting Metrics

  • Click Custom Report

  • Choose from available metrics:

- Engagement: Views, clicks, time on site - Operators: Registrations, activity, compliance - Content: Listings, events, campaigns - Conversion: Enquiries, bookings, revenue

  • Drag and drop to arrange sections

Setting Date Ranges

  • Click the date selector

  • Choose the reporting period

  • Optionally add comparison periods

  • Apply to generate data

Adding Visualisations

Make data accessible with charts:

  • Line graphs: Show trends over time

  • Bar charts: Compare categories or periods

  • Pie charts: Display composition breakdowns

  • Maps: Illustrate geographic distribution

  • Tables: Present detailed figures

Including Context

Add narrative to your data:

  • Click Add Text Block between sections

  • Explain what the numbers mean

  • Highlight key achievements

  • Acknowledge challenges and responses

  • Outline next steps

Enhancing Your Reports

Adding Case Studies

Include operator success stories:

  • Click Add Case Study

  • Select an operator

  • Summarise their journey and achievements

  • Include quotes or testimonials

  • Add supporting images

Incorporating Visuals

Make reports engaging:

  • Regional photography

  • Event highlights

  • Campaign creative

  • Infographics summarising key points

Appendices

Support your report with:

  • Detailed data tables

  • Methodology notes

  • Glossary of terms

  • Full operator listings

Exporting and Sharing

Export Formats

  • Click Export when your report is ready

  • Choose your format:

- PDF: Professional presentation format - Word: Editable document for customisation - PowerPoint: Presentation-ready slides - Excel: Raw data for further analysis

Sharing Options

Distribute your report:

  • Email directly: Enter recipient addresses

  • Generate link: Create a shareable URL

  • Download: Save locally for distribution

  • Schedule: Automate regular report delivery

Presenting Your Reports

Preparation Tips

  • Review the report thoroughly before presenting

  • Prepare talking points for key metrics

  • Anticipate questions stakeholders may ask

  • Have supporting data ready if needed

Storytelling with Data

  • Start with headlines and key achievements

  • Use visuals to illustrate trends

  • Connect data to strategic objectives

  • End with clear recommendations

Handling Questions

  • Be honest about challenges

  • Have explanations for unusual figures

  • Offer to provide additional detail after

  • Follow up on any commitments made

Scheduling Regular Reports

Automate your reporting routine:

  • Go to Reports > Scheduled Reports

  • Click Create Schedule

  • Select report template

  • Set frequency (weekly, monthly, quarterly)

  • Add recipients

  • Choose delivery day and time

  • Save schedule

Reports will be generated and sent automatically.

Report Best Practices

  • Be consistent: Use the same metrics over time for comparability

  • Be honest: Present challenges alongside successes

  • Be relevant: Focus on what matters to each audience

  • Be timely: Deliver reports when stakeholders expect them

  • Be actionable: Include recommendations, not just data

Strong reporting builds confidence in your regional tourism program and provides the evidence needed to secure ongoing support and investment.

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