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Gift Vouchers

Create, sell, and redeem gift vouchers to boost sales and attract new customers to your tourism experiences.

Hayden Zammit Meaney avatar
Written by Hayden Zammit Meaney
Updated today

Gift Vouchers

Gift vouchers are a fantastic way to grow your tourism business. They bring in revenue upfront, introduce new customers to your experiences, and make perfect presents for any occasion. Tourism Accelerator makes managing gift vouchers simple.

Why Offer Gift Vouchers?

  • Immediate revenue: Payment received before the experience is delivered

  • New customers: Gift recipients discover your business

  • Higher spend: Recipients often spend more than the voucher value

  • Seasonal boost: Popular during Christmas, birthdays, and special occasions

  • Zero waste: No physical inventory to manage

Types of Gift Vouchers

Monetary Value Vouchers

  • Fixed dollar amounts ($50, $100, $200)

  • Redeemable against any experience or product

  • Flexible for the recipient

Experience-Specific Vouchers

  • Valid for a particular tour or activity

  • Includes all details of the experience

  • Great for gifting a complete experience

Selling a Gift Voucher at Point of Sale

Step 1: Access Gift Vouchers

  • Open Point of Sale at /point-of-sale

  • Click Gift Vouchers in the product categories

  • Select the voucher type to sell

Step 2: Choose Voucher Details

For monetary vouchers:

  • Select a preset amount or click Custom Amount

  • Enter the value if using custom

For experience vouchers:

  • Select the experience

  • Choose participant quantity

  • No date selection needed (recipient books later)

Step 3: Add Recipient Details

  • Enter recipient's name (for personalisation)

  • Optionally add a gift message

  • Enter purchaser's details for records

Step 4: Complete the Sale

  • Process payment (cash or card)

  • Choose delivery method:

- Email: Send voucher directly to recipient - Print: Physical voucher to give in person - Email to Purchaser: They'll forward it themselves

Gift Voucher Formats

Digital Vouchers (Emailed)

  • Beautiful HTML email design

  • Unique voucher code included

  • Mobile-friendly format

  • Recipient can save or forward

Printed Vouchers

  • Professional A5 or A6 size

  • Your branding and imagery

  • Unique code printed clearly

  • Perfect for wrapping

PDF Vouchers

  • Downloadable format

  • Purchaser can print at home

  • Great for last-minute gifts

Customising Voucher Appearance

Make your vouchers beautiful:

  • Go to Settings > Gift Voucher Settings

  • Upload your voucher image/background

  • Customise colours to match your brand

  • Edit default message text

  • Add terms and conditions

  • Click Save

Setting Voucher Validity

Configure how long vouchers remain valid:

  • Go to Settings > Gift Voucher Settings

  • Set Default Validity Period (e.g., 36 months)

  • Vouchers purchased show expiry date based on purchase date

Australian Consumer Law note: Gift vouchers must be valid for at least 3 years from purchase date.

Redeeming a Gift Voucher

When a customer wants to use their voucher:

At Point of Sale

  • Add items to the cart as normal

  • Click Apply Voucher or Redeem Gift Voucher

  • Enter the voucher code (found on their voucher)

  • Click Apply

  • The voucher value is deducted from the total

  • Collect any remaining balance via cash or card

  • Complete the sale

For Online Bookings

Customers can enter their voucher code during checkout on your website.

Partial Redemption

If the voucher value exceeds the purchase:

  • The sale amount is covered by the voucher

  • Remaining balance stays on the voucher

  • Customer can use the balance later

  • Balance is shown on their receipt

Example:

  • Voucher value: $150

  • Purchase: $99

  • Remaining balance: $51 (for next time)

Checking Voucher Balance

To check a voucher's remaining value:

  • Go to Sales > Gift Vouchers

  • Enter the voucher code in the search

  • View current balance and history

  • See expiry date

Or at Point of Sale:

  • Click Check Voucher

  • Enter the code

  • Balance displays on screen

Extending or Reissuing Vouchers

For customer service situations:

  • Find the voucher in Gift Vouchers

  • Click Edit

  • To extend: Update the expiry date

  • To reissue (lost code): Click Reissue to generate new code

  • Save and notify customer

Voucher Reporting

Track your gift voucher performance:

  • Go to Reports > Gift Vouchers

  • View key metrics:

- Vouchers sold (volume and value) - Vouchers redeemed - Outstanding liability (unredeemed value) - Expiring soon - Expired unredeemed Pro tip: Review outstanding voucher liability monthly for accurate financial records.

Managing Expired Vouchers

When vouchers expire:

  • They can no longer be redeemed at face value

  • The liability clears from your reports

  • Consider offering goodwill extensions for recently expired vouchers

Promoting Gift Vouchers

Maximise voucher sales:

  • Feature prominently on your website

  • Promote before major gifting occasions

  • Create social media campaigns

  • Offer a bonus (e.g., "Buy $100, get $120")

  • Partner with local businesses for cross-promotion

Tips for Tourism Operators

  • Staff training: Ensure all staff can sell and redeem vouchers

  • Track carefully: Unredeemed vouchers are a liability until used or expired

  • Make it easy: Prominent placement in POS and online

  • Personal touch: Handwritten notes with printed vouchers

  • Follow up: Remind purchasers if their gift hasn't been redeemed

Need Help?

If you need assistance setting up your gift voucher designs or configuring redemption, our support team is happy to help you create a great gift voucher programme.

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