Tourism for Good Overview
Tourism for Good helps you track and improve your business's sustainability and positive impact. It's about making tourism a force for good — for the environment, communities, and future generations.
What is Tourism for Good?
Tourism for Good is a framework for:
Assessing your current sustainability practices
Planning improvements across key areas
Tracking your progress over time
Evidencing your positive impact
Connecting with like-minded operators
The Tourism for Good hub
Access Tourism for Good to find:
Assessment
Evaluate your current practices:
Answer questions about your operations
See your score across pillars
Identify areas for improvement
Actions
Plan and track improvements:
Browse suggested actions
Create your own initiatives
Set targets and deadlines
Track completion
Evidence
Document your impact:
Upload photos and documents
Record outcomes and achievements
Build your sustainability portfolio
Impact
See your overall impact:
View your progress over time
Compare to benchmarks
Celebrate achievements
Resources
Access helpful materials:
Guides and toolkits
Best practice examples
Industry standards
Learning resources
Directory
Connect with others:
Find sustainable operators
Share your commitment
Join the community
The four pillars
Tourism for Good focuses on four areas:
Environment
Reducing your environmental footprint:
Energy and emissions
Water and waste
Biodiversity and conservation
Sustainable procurement
Community
Contributing to local communities:
Local employment
Community engagement
Cultural respect
Economic benefit sharing
People
Looking after your team:
Staff wellbeing
Fair wages and conditions
Training and development
Diversity and inclusion
Governance
Running a responsible business:
Ethical practices
Transparency
Continuous improvement
Stakeholder engagement
Getting started
Step 1: Take the assessment
Start by understanding where you are:
Go to Assessment
Answer questions about your practices
Review your results
See recommended actions
Step 2: Plan your actions
Based on your assessment:
Go to Actions
Review suggested improvements
Choose actions to commit to
Set targets and timelines
Step 3: Track and evidence
As you make progress:
Update action status
Add evidence of achievements
Document outcomes
Build your portfolio
Step 4: Share your commitment
Let others know:
Join the directory
Share your journey
Inspire others
Why it matters
Sustainability is increasingly important:
Visitor expectations — travellers want sustainable options
Community trust — responsible tourism builds support
Future-proofing — sustainable businesses are more resilient
Differentiation — stand out in a crowded market
Personal satisfaction — do work you're proud of
Every step toward sustainability matters — start your journey today.