Displaying Your Tourism for Good Badge
The Tourism for Good badge is a visible symbol of your commitment to sustainable tourism. It tells visitors, partners, and the community that you're serious about making tourism a force for good.
What is the Tourism for Good badge?
The badge is a digital emblem you can display on:
Your website
Social media profiles
Marketing materials
Email signatures
Booking platforms
It links back to your verified Tourism for Good profile, where visitors can see your sustainability pledge, actions, and achievements.
Why display the badge?
The badge helps you:
Build trust — show visitors you're committed to sustainability
Stand out — differentiate from operators without sustainability credentials
Attract conscious travellers — signal to those seeking sustainable options
Join a community — be part of the Tourism for Good network
Demonstrate accountability — link to verifiable information
Earning your badge
Complete these steps to earn your badge:
Step 1: Take the sustainability pledge
Go to Tourism for Good
Navigate to the pledge section
Review the commitment
Sign your pledge
Add your personal sustainability statement
Step 2: Complete the assessment
Go to Assessment
Answer questions about your practices
Review your results across all pillars
Identify your strengths and areas for improvement
Step 3: Create at least one action
Go to Actions
Create at least one sustainability action
Set a target and timeline
This shows you're committed to improvement
Step 4: Add evidence
Go to Evidence
Add at least one piece of evidence
This could be a certification, photo, or document
Evidence validates your commitment
Step 5: Claim your badge
Once you've completed these steps:
Return to Tourism for Good
Navigate to your badge section
Click Claim Badge
Your badge is now active
Downloading your badge
Access your badge assets:
Go to Tourism for Good
Navigate to Your Badge
Choose your preferred format:
- PNG for websites and documents - SVG for scalable graphics - Various sizes for different uses
Download the files you need
Adding the badge to your website
Option 1: Simple image
Add the badge as an image:
<a href="[your-tourism-for-good-profile-link]"> <img src="tourism-for-good-badge.png" alt="Tourism for Good"> </a>
Option 2: With verification link
Include a link so visitors can verify:
Copy your unique Tourism for Good profile URL
Add the badge image to your site
Link the image to your profile
Visitors can click to see your full profile
Where to place it
Consider adding the badge to:
Your website footer (visible on all pages)
Your homepage
Your About page
Your sustainability page
Your booking confirmation pages
Using the badge on social media
Profile images and headers
Add the badge to your profile picture or cover image
Ensure it's visible but not overwhelming
Maintain your brand identity
Posts and updates
Share when you first earn your badge
Mention it when discussing sustainability
Use it in sustainability-related content
Platform-specific tips
Facebook: Add to profile, share on timeline
Instagram: Add to bio, use in highlights
LinkedIn: Add to company page, share achievement
TripAdvisor: Mention in your description
Using the badge in marketing
Printed materials
Include the badge on:
Brochures and flyers
Business cards
Signage at your premises
Vehicle wraps
Merchandise
Digital marketing
Add the badge to:
Email signatures
Email marketing templates
Digital advertisements
Presentation templates
Trade communications
Use the badge in:
Trade partner communications
Rate sheets and proposals
Trade show materials
Industry submissions
Badge levels
As you progress, your badge may evolve:
Committed
Starting level when you first earn your badge:
Completed the pledge
Taken the assessment
Created initial actions
Added first evidence
Progressing
As you make more progress:
Multiple actions completed
Regular evidence added
Assessment scores improving
Active engagement with sustainability
Leading
For operators demonstrating excellence:
Strong assessment scores
Comprehensive action completion
Third-party certifications
Recognised sustainability practices
Your badge level updates automatically as you progress.
Maintaining your badge
Keep your badge active by:
Regular updates
Review your assessment annually
Complete and add new actions
Add evidence of achievements
Keep your profile current
Ongoing commitment
Continue improving your practices
Respond to new sustainability challenges
Share your journey with others
Stay engaged with the community
Badge verification
Your badge links to your live profile, so:
Keep your profile accurate
Update when things change
Remove outdated information
Maintain evidence links
Promoting your badge
Let people know about your commitment:
Announcement
When you first earn your badge:
Share on social media
Send to your mailing list
Add a news item to your website
Tell your trade partners
Ongoing promotion
Continue to reference your badge:
Include in sustainability discussions
Reference in customer communications
Mention in trade conversations
Update as you reach new levels
Connecting with others
Join the community:
Browse the Tourism for Good Directory
Connect with other badge holders
Share experiences and learnings
Collaborate on initiatives
Troubleshooting
Badge not appearing
If you can't see your badge:
Check you've completed all required steps
Ensure your pledge is signed
Verify your assessment is complete
Confirm you have at least one action and one piece of evidence
Badge not displaying correctly
If the badge doesn't look right:
Check you're using the correct file format
Ensure the image size is appropriate
Verify the link is working
Test in different browsers
Need help?
If you're having trouble:
Contact our support team via chat
Email support with your business name
Check the Tourism for Good resources
Your badge is a promise to visitors and a reminder to yourself — wear it with pride and keep earning it every day.