Your brand voice is how your business sounds when it writes — the personality, warmth, and style that makes a caption, email, or blog unmistakably yours. In Launchpad, defining your brand voice is the single most important step you can take to get great marketing content from day one.
Why brand voice matters
Tourists choose experiences before they book them, and they make that choice based on how a business sounds as much as what it offers. A luxury wilderness lodge and a family surf school both write about the ocean — but they speak to completely different people, in completely different tones.
When your brand voice is defined in Launchpad, every piece of content the AI generates — social posts, emails, blogs, proposals — is written to sound like you. Without it, the AI produces polished but generic copy that takes far more editing to feel authentic.
How it works
Brand Voice uses a two-phase guided exercise to identify your voice:
Phase 1 — Voice Style Quiz: A personalised quiz (8–12 questions) asks how formal, storytelling-focused, sensory, warm, and personal you want your writing to be. The questions are tailored to your business type and location.
Phase 2 — Personality Card Sort: Sixteen brand personality cards are presented. You keep the ones that feel right for your brand and discard the rest. There are no wrong answers — you just know when something fits.
Once complete, Launchpad generates your brand voice profile: tone descriptors, writing style guide, dos and don'ts, and suggested phrases. This is saved to your Marketing Profile and used automatically across the platform.
Accessing Brand Voice
Go to Marketing Hub and select Brand Voice from the journey stepper at the top, or navigate directly to Marketing > Brand Voice.
What you get
A personalised voice profile saved to your Marketing Profile
Tone and style descriptors for your team and any external copywriters
Automatic application to every AI content generation workflow
The ability to retake and update your voice at any time as your brand evolves
Tips
Do Brand Voice before generating any content — it makes an immediate, visible difference to quality.
If you already have a brand style guide, have it nearby when answering the quiz to stay consistent.
You can retake the quiz anytime. If you already have content pillars or personas set up, your new results are saved as suggestions — nothing is overwritten without your review.
If you are short on time, use the Skip to Personality Cards link to complete just Phase 2 — it is the most impactful part.