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Email Marketing

Send targeted emails and campaigns to your customers directly from Launchpad's Engagement Hub.

Written by Hayden Zammit Meaney

The Engagement Hub's email tools let you communicate directly with your customers — from individual booking confirmations to seasonal campaigns sent to your entire list. Everything is managed from one place, with delivery tracking built in.

Accessing email marketing

Go to Engagement Hub > Emails for your email history, or Engagement Hub > Templates to manage reusable email templates.

Composing an email

  1. Choose your recipients — select from your contacts, a list, or enter individual email addresses.

  2. Choose a template or start fresh.

  3. Write your subject line and body content. Use Personalise to insert the recipient's name or booking details.

  4. Click Send to send immediately, or Schedule to send at a specific date and time.

Running a campaign

  1. Click New Campaign and select your audience (a saved list or filter).

  2. Choose or create a template.

  3. Set the send schedule — immediately, or at a future date and time.

  4. Review the preview and send.

Tracking results

After sending, open the email or campaign to see delivery stats: sent, delivered, opened, and clicked. Use this data to refine your subject lines and content for future sends.

Tips

  • Segment your audience into lists for more targeted messaging — guests who booked last year, or contacts from a specific region.

  • Send seasonal emails 3–4 weeks before school holidays, summer, or your peak season.

  • A subject line under 50 characters gets better open rates on mobile devices.

  • Always test your email using the Send Test button before sending to your full list.

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