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Product Subcategories

Product subcategories organise your experiences within the Tourism Accelerator platform. This helps guests find what they're looking for, and allows you to generate reports on specific types of experiences, such as guided hiking tours.

Hayden Zammit Meaney avatar
Written by Hayden Zammit Meaney
Updated over 2 months ago

organise your experiences within the Tourism Accelerator platform. This helps guests find what they're looking for, and allows you to generate reports on specific types of experiences, such as guided hiking tours.

Accessing this feature

REQUIRES_DEVELOPER_INPUT

How to use it

Using product subcategories involves several key steps, from creation to assignment and ongoing management.

Add a New Subcategory

  1. From the Product Subcategories page, click Create.

  2. Subcategory Name: Enter a clear, descriptive name for your subcategory (e.g., "Half-Day City Tours," "Multi-Day Wilderness Expeditions," "Family Accommodation").

  3. Parent Category: Select the main product category this subcategory belongs to from the dropdown list (e.g., "Tours & Experiences," "Accommodation"). A subcategory must always be linked to a parent category.

  4. Description (Optional): Provide an internal description to clarify the subcategory's purpose or scope. This is not visible to guests but aids internal organisation.

  5. Click Save to finalise the creation.

Edit an Existing Subcategory

  1. Locate the subcategory you wish to modify in the list on the Product Subcategories page.

  2. Click the Edit icon (represented by a pencil) next to the subcategory name.

  3. Adjust the Subcategory Name, Parent Category, or Description as required.

  4. Click Save to apply your changes.

Assign Subcategories to Experiences

  1. REQUIRES_DEVELOPER_INPUT

  2. Select the specific experience you wish to edit, or create a new experience.

  3. Within the experience's details page, locate the "Category and Subcategory" section.

  4. First, select the appropriate main "Product Category" from the dropdown.

  5. Once a main category is selected, the "Subcategory" dropdown will populate with all subcategories associated with that parent category.

  6. Select the most relevant subcategory for your experience.

  7. Save the experience details to apply the subcategory assignment.

Deactivate or Delete Subcategories

Deactivate: If a subcategory is no longer in active use but you wish to retain its historical data or anticipate future use, you can deactivate it. Deactivated subcategories will not appear in experience assignment dropdowns but remain in the system. Locate the subcategory, click Edit, and toggle its status to "Inactive."

Delete: To remove a subcategory, locate it in the list and click the Delete icon (represented by a rubbish bin). Deleting a subcategory will remove it from all associated experiences. The system will ask for confirmation before deletion. Exercise caution when deleting subcategories, especially those linked to active experiences.

Tips

  • Establish a structure for your experience catalogue, moving from broad categories to specific subcategories.

  • Improve guest navigation and search functionality by allowing users to filter experiences more precisely.

  • Segment sales, booking, and inventory data by subcategory, providing deeper insights into experience performance.

  • Use subcategory data to create specific marketing campaigns and promotions.

  • Simplify inventory audits and updates by grouping similar experiences under relevant subcategories.

  • Adapt your experience structure as your business grows and your offerings expand without overhauling your entire categorisation system.

  • Before creating subcategories, map out your entire experience hierarchy. Consider how guests search and browse, and how your internal teams manage experiences. A structure minimises future reorganisation.

  • Subcategory names should be intuitive, descriptive, and consistent. Avoid jargon or overly technical terms that might confuse guests or internal users. For example, use "Guided Hiking Tours" instead of "GH-Tours."

  • While subcategories offer precision, too many layers or narrow definitions can make navigation cumbersome. Aim for a balance that provides clarity without excessive depth.

  • As your experience offerings evolve, so should your categorisation. Periodically review your subcategories to ensure they remain. Remove or update any that are no longer serving their purpose.

  • Synchronise with marketing messaging and sales strategies. This consistency enhances the guest journey and internal processes.

  • Always consider the guest's perspective. Would they look for an experience under this subcategory? Does the structure make it easier for them to find what they need?

  • Beyond guest-facing benefits, use subcategories to improve internal processes like inventory management, staff training, and planning.

Need help?

For further assistance, contact us at [email protected]

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